BYD expects 1,500 sales of its Tang model in Norway in 2021
- A new Chinese player is entering the European market, one of the largest carmakers of battery electric vehicles in China, namely BYD. This carmaker arrives on the European market after MG (SAIC), Seres (Dongfeng), Aiways, Polestar (Geely), Lynk & Co (Geely), Xiaopeng, NIO, Maxus (SAIC) and Great Wall.
- It is therefore the 10th Chinese carmaker to arrive in Europe, with a battery electric SUV named Tang and produced in China. This 4.87 m long model is in the Audi e-Tron segment (E-segment), which shows that Chinese carmakers also have ambitions in the Premium market. The BYD Tang has a 180 kW electric motor and an 84.6 kWh battery capacity, which allows a range of 400 km on the WLTP cycle.
- The carmaker intends to start supplying Norway (countries outside the European Union) then Scandinavia and the other countries of the European Union in the medium term. Already 463 copies of the model have been registered in Norway between January and December 2021, with sales actually starting in August 2021. The automaker expects to sell 1,500 over the whole year and double it next year. In China, this vehicle is currently in small distribution, since a little more than 4,600 units were produced over 10 months in 2021, while the PHEVs version has sold more than 32,000 units on the same period.
- In Europe, a network of 45 dealers has already been set up in Norway to distribute this model. The BYD Tang is priced at 57,760 euros, a much lower price than the Audi e-Tron which starts at 71,900 euros. For BYD, exporting to Europe could help expand its production in China, which remained stable between 2009 and 2020, hovering around 400,000 to 500,000 units per year.
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