Repositioning of models at Seat and Cupra
- The Volkswagen group has announced that the Cupra brand will be 100% electric in 2030. Today, the Spanish brand – a sporty offshoot of the Seat brand – offers the 100% electric Born (derived from the Volkswagen ID3), the Formentor SUV as well as sports versions of the Seat Leon and Ateca. The next announced launches will be: In 2024, the Cupra Ateca II SUV with hybrid engines (HEV and PHEV) will appear, which will be manufactured at Audi's Gyor site in Hungary, as well as the 100% electric Cupra Tavascan SUV, which will be derived from the Volkswagen ID5. In 2025, the Cupra Urban Rebel, a sporty version of the Volkswagen ID1/ID2, will appear, as well as the Cupra Tarraco II, also equipped with hybrid engines (HEV and PHEV).
- For Seat, the Volkswagen group does not plan to switch the brand to all-electric before 2035, which means that Seat is now considered to be the entry level of the group and that its models with internal combustion engines or hybrids (HEV and PHEV) will be intended initially for customers who do not have the budget to switch to electric.
- In this context, the future Seat Ibiza and Arona are expected for 2025, the Leon being restyled in 2024. But the big change is that the Ateca and Tarraco will be repositioned at Cupra, and it does not seem that the Seat Mii has finally a descendant, since it is by Cupra that the small 100% electric sedan derived from the Volkswagen ID1 / ID2 (as for the Born derived from the ID3) will be launched. The Cupra brand will therefore eventually supplant the Seat brand with six different models against three. It is a repositioning that pulls up the prices of the models, the Cupra being more expensive than the Seat.
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