The Big Three below 40% market share in the USA in 2021
- For the first time in their history, the Big Three (GM, Ford, Chrysler) in 2021 fell below 40% market share in the US passenger car market (including SUVs and MPVs). Their share did not exceed 39% of this market last year.
- On the other hand, while the gap between these three manufacturers was very large in the 70s and 80s, a little less in the 90s and 2000s, this gap has narrowed considerably in the 2010s and the year 2021 ended with a tiny gap between GM, Ford and Chrysler. Thus, GM sold 2,203,000 vehicles on the US market in 2021, Ford 1,892,000 units and Chrysler 1,785,000 units (Jeep, Ram, Dodge, Chrysler), i.e. 5,880,000 vehicles.
- By comparison, GM sold 6,903,000 vehicles in 1978, Ford 3,802,000 units and Chrysler 1,599,000 units, or 82.5% of the total US market. The Japanese manufacturers, later helped by the Korean manufacturers, gradually bit into the sales of the Big Three which saw their influence greatly reduced, which led to the elimination of several of their brands such as Mercury, Oldsmobile, Pontiac, Saturn, Plymouth whose sales had become too weak.
- In 2021, Japanese manufacturers accounted for 5,693,000 vehicle sales in the US market (38% of the market), a volume almost equivalent to that of the Big Three. In addition, Korean manufacturers represented 1,490,000 vehicles (10% of the US market). As for European manufacturers, they represented 1,335,000 vehicles (7.5% of the US market), not including Volvo, which is Chinese, and Jaguar Land Rover, which is Indian. Tesla only represented 2.5% of the US market in 2021.
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