The Renault Arkana sold more than the Renault Kadjar in 2021
- The Renault Kadjar was launched in 2015, as a C-segment SUV, mainly to compete with the Peugeot 3008. It took over the platform and the engines of the Nissan Qashqai with a rather different aesthetic. This model enjoyed short-lived success, between 2016 and 2019, without experiencing as large a distribution as the Peugeot 3008 or the Nissan Qashqai.
- The launch of the new B-segment Renault Captur in 2019 probably took some of the Kadjar's sales, but the customer base has shifted to foreign brands, including Korean brands Hyundai (Tucson) and Kia (Sportage).
- Before renewing its Kadjar, whose replacement was scheduled for 2022, Renault observed the success achieved by the new SUV derivatives offered by Premium manufacturers such as Audi, BMW or Mercedes. These new rear-end derivatives called "coupes" could represent up to half of the sales of the SUVs on which they were derived.
- This is how Renault in turn launched in 2021 its own model inspired by these "coupé" SUVs, the Arkana, which was initially launched on the Russian market. Renault was thus the first non-Premium manufacturer to offer such a model in its range. While the Renault Arkana could be considered a "coupé" version of the Kadjar, it was actually a stretched version of the Captur.
- In 2021, Arkana, which is imported from Korea (Busan factory) while Kadjar is produced in Spain (Palencia factory), sold better than Kadjar. It sold 34,000 copies against 25,000 Kadjar last year. In 2022, the Kadjar is replaced by the Austral, the aesthetics of which are closer to the Peugeot 3008.
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