MG expands its European line-up with the MG 4
- MG (a former British brand that has become a subsidiary of the Chinese group SAIC) has just presented its new MG 4 model, a battery electric C-segment crossover for the European market, in addition to the Chinese market where it is marketed under the name of Mulan. In Europe, this is the fourth battery electric model marketed by the brand, after the ZS (B-segment), MG 5 (C- segment) and Marvel (C-segment). MG is surfing on its growth in Europe as this brand is the most popular Chinese brand there (if we put aside Volvo, which is a Swedish brand under Chinese control). Remember that all MGs sold in Europe come from China.
- In the first five months of 2022, MG sold 35,000 cars in Europe out of a total of 58,000 Chinese cars sold on this continent. MG thus monopolizes 60% of Chinese car sales in Europe, thus demonstrating its dynamism against the 12 other Chinese brands present on the continent. This dynamism is based on its past as a British brand as sales in the United Kingdom alone represent 20,000 units, i.e. more than half of its European sales.
- The MG 4 is in the same segment as the Volkswagen ID3, Renault Megane E-Tech and Nissan Leaf. 4.29 m long, 1.84 m wide and 1.50 m high, the MG 4 is based on the MSP (Modular Scalable Platform) platform used by the battery electric models of the SAIC group, including the MGs, the Roewe and the Maxus. The MG 4 is equipped with a 54 kWh or 64 kWh battery, combined with a 170 hp or 204 hp engine, which allows a range from 350 km to 450 km on the WLTP cycle depending on the battery. The price of the MG 4 would be 30,000 euros.
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