The influence of 100% electric on sales of the Citroën Berlingo, Opel Combo and Peugeot Partner
- The Stellantis group decided last fall to market the "passenger car" versions of the Citroën Berlingo, Opel Combo and Peugeot Partner only in a 100% electric engine. What was the consequence of this radical decision in terms of sales of these vehicles in Europe?
- We observe that the monthly sales volume which reached 3,000 to 7,000 units before this decision (first half of 2021) i.e. 5,000 units per month on average or 60,000 per year divided into 25,000 units at Citroën, 25,000 at Peugeot and 10,000 at Opel, fell to 2,000 units per month on average in the second half of 2021 and the first half of 2022, which represents a drop of 60% compared to the first half of 2021.
- The decision to market these models only in the battery electric version therefore reduced the sales of these models by more than half, thus following the example of the Smart which, when they were available only in the electric version, saw their distribution reduced by more than half.
- This may also indicate (by extension) that if carmakers decide to no longer market their thermal engine models, a market drop of more than 50% could be expected at long term. Hoppefully, the deadline proposed by the European Commission is the year 2035, which will allow a large segment of customers to be able to gradually switch from thermal cars to electric cars. However, a market decline between 2030 and 2035 cannot be ruled out.
Contact us: info@inovev.com