VW's acceleration towards electrification

According to Inovev's forecast, the Volkswagen Group will sell around 257,000 electric cars (BEVs) in Europe by the end of 2022, which is around 21,000 BEVs less than in 2021. While Audi can be satisfied with its BEV sales, Skoda is stable and the Cupra Born has made a good start, it is the VW brand itself that will probably not be able to exceed the BEV sales of the previous year. The brand itself is now adjusting its strategy for electric vehicles.


The head of the VW brand announced at the end of October that it will only produce BEVs in Europe from 2033, instead of making this move between 2033 and 2035 as previously announced. However, VW cars with internal combustion engines will continue to be produced in the U.S. and China for a little longer. In addition, the product range will be simplified and more cross-brand platforms will be used.


With this goal in mind, the VW brand plans to launch ten new BEV models by 2026 and be able to cover every segment in the future. With the ID7, whose study is still called ID Aero, there will be a counterpart to the Passat in 2023. A BEV with a price tag of under €25,000 is also planned. This could be the ID Life study, which could be marketed under the names ID1 and ID2. The ID6 SUV is only available in China so far, but could replace the Tiguan in Europe if it is successful there.


Volkswagen as a group, but more importantly as a brand, needs to increase sales of electric cars if it wants to retain its position as world market leader. While Tesla currently dominates the BEV market in the premium segment, the market for entry-level models could soon be taken over by Chinese competitors. Hyundai also has plans for a BEV model for the entry-level segment, which should cost no more than €20,000.


22-26-10
 
    
 

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