The very disappointing debut of the new Lancia Ypsilon
- The new generation of the Lancia Ypsilon (which replaces the older model of the same name, even though it is larger) was presented in February 2024 for a launch in June 2024. Production of the model began in February 2024 (in Zaragoza, Spain), while the old Ypsilon (produced in Tichy, Poland) continued until November 2024. The first months of sales of the new Ypsilon showed that demand for this new model was well below the old model. Over the whole of 2024, 3,900 new Ypsilons were sold out of 4,000 produced, while this figure practically corresponds to the monthly volume of the old Ypsilon.
- It is true that at the beginning of its career, only the battery electric version was available for sale. The micro-hybrid thermal version (MHEV) was added to the battery electric version, which was in low demand from autumn 2024. The battery electric version has only represented a thousand sales since its launch, due to an elitist price (34,800 euros to 37,800 euros depending on the trim) compared to the competition and especially compared to the old thermal Ypsilon. The micro-hybrid thermal version (MHEV), powered by a 1.2-litre petrol engine developing 100 hp, is cheaper (from 24,500 euros to 27,500 euros depending on the trim) but still too expensive for owners of the old Ypsilon.
- In January and February 2025, the 1,000 monthly sales mark was exceeded, but at this rate, between 15,000 and 25,000 units will be sold over the whole year, compared to 50,000 old Ypsilon sold each year between 2020 and 2023.
- This poor performance could have an impact on the sustainability of the Lancia brand, which only exists on one model.