Nissan sales in Europe are back to 2008 level
Nissan's sales in Europe are back to pre-Qashqai levels. Indeed, before the launch of the Qashqai in 2007, the Japanese carmaker's sales in Europe represented between 2% and 3% of the market, its market share falling to 2% just before the arrival of the brand's compact SUV.

Nissan was one of the pioneers of the compact SUV in Europe, having marginalised the Almera and Primera sedans in a few months, and developed a new market that had not been exploited until then, except perhaps by Suzuki.

The Qashqai revived Nissan sales in 2008, and helped by the launch of the Juke (a new SUV even more compact than the Qashqai) in 2010, the Japanese carmaker's market share climbed to 4% in 2015, or a share that doubled compared to 2007. Unfortunately, the too late replacement of the Qashqai and Juke caused Nissan's sales to plunge again from 2018 and the Japanese carmaker's market share in Europe fell to almost 2% in 2020, a level comparable to the period before Qashqai.

Nissan's sales volume in Europe fell from 560,000 units in 2017 to 280,000 in 2020, a fall of 50% in three years. In addition to the late replacement of the Qashqai and Juke, we can also consider that competition has developed a lot during this period in the compact SUV category, and Nissan SUVs do not really have any additional advantages to face its competitors, which was not the case with Qashqai in 2008.


    
 

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The Stellantis group to reassign the Gliwice plant to LUV production
After the announcement of the Stellantis group concerning the new assignment of the British Ellesmere Port plant which will stop producing the Opel Astra at the end of 2021 and start producing light utility vehicles of the N1-1 segment, as the Citroën Berlingo, Peugeot Partner, Opel Combo and Vauxhall Combo in their battery electric versions, the automotive group has announced the new assignment of the Polish factory in Gliwice which will also cease producing the Opel Astra at the end of the year 2021. The Opel Astra was produced until now in these two plants, while the new Opel Astra presented at the Munich Motor Show will be only produced at the German site in Rüsselsheim, alongside the new DS 4 and the Opel Insignia.

The Gliwice plant will now be used to produce light utility vehicles of the N1-3 segment, such as the Fiat Ducato, Citroën Jumper, Peugeot Boxer and Opel/Vauxhall Movano. These vehicles were until now assembled in the Italian plant of Val di Sangro, except the Movano which has just been renewed (they were previously produced by Renault at the French site of Batilly). From 2022, the Gliwice plant will produce 100,000 of these vehicles each year.

The Val di Sangro plant, which has a production capacity of 250,000 vehicles per year, was saturated in recent years, and the arrival of Movano would have amplified this phenomenon. With the announcement to transfer 75,000 of these vehicles to Gliwice each year and to produce 25,000 Movano on this plant (which has a production capacity of 200,000 vehicles per year), the Val di Sangro site will be able to recover a normal rhythm. Also, the Gliwice plant will see its production capacity cut in half, but this decision was preferred to a shutdown of the plant.


    
 

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Volkswagen stops production in Europe of its Amarok pickup
The pick-up market has not experienced a strong development in Europe, unlike North America, South America, Africa or Southeast Asia where they are produced on a large scale number.

This market has never exceeded 0.6% of registrations on the European market, and carmakers who have launched pick-ups long after others have failed to succeed. This is how Renault with its Alaskan and Mercedes with its X-Class (both based on the Nissan Navara) left this market, as did Fiat with its Fullback model (based on the Mitsubishi L200).

It is now the turn of Volkswagen to stop the production of its Amarok pickup, proposed with four-cylinder and six-cylinder engines, which was assembled at the German plant in Hanover where the Volkswagen Kombi and Transporter are produced, and where future battery electric light utility vehicles should be produced next year.

The Volkswagen Amarok was not a great success, as the Hanover plant produced only 180,000 units in nine years, or 20,000 per year on average, which is however better than the Renault Alaskan (4,250 units), the Mercedes X-Class (25,000 units) or the Fiat Fullback (38,000 units). The peak of production in Europe of the Amarok was reached in 2018 and then production collapsed. It should be noted, however, that the production of Amarok continues in Argentina for local demand. More than 600,000 units have been assembled in this country since 2009, when it was launched. Following an agreement with Ford, future Volkswagen pickups will be based on the Ford Ranger and will not necessarily be marketed in Europe.


    
 

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The Douai plant will be able to produce up to 400,000 electric cars per year
Renault has announced that the French plant in Douai (Hauts de France region) which currently produces the Scenic, Espace and Talisman will be reassigned to the production of electric cars and will be able to produce up to 400,000 cars of this type from 2030.

This volume corresponds to what the Douai plant produced during the period 1997-2000 (after the launch of the first generation of the Renault Scenic compact MPV) and during the period 2003-2005 (after the launch of the second generation of the Renault Scenic).

Since 2005, production at the Douai plant has been steadily declining, dropping to 300,000 units in 2007, 200,000 in 2010, 100,000 in 2014 and 50,000 in 2020. This phenomenon is partly due to the drop of the demand on compact MPVs which have been supplanted by SUVs. Scenic, Espace and Talisman will be removed from the production lines between 2022 and 2023.

The production program announced for the Douai plant concerns the future electric Megane e-Tech electric (2022), the future electric SUV (2023), the future electric R5 (2024) which should succeed the Renault Zoé and the future electric R4 (2025) which should succeed the Renault Twingo ZE. The Renault Zoé will no longer be produced in Flins from 2024, this factory then abandoning its status as a vehicle assembly site. In addition to these four electric cars produced in Douai, two electric cars produced in Dieppe, marketed under the Alpine brand, will be added. Finally, the battery electric versions of Renault Kangoo, Mercedes Citan and electric Nissan will be assembled at the Maubeuge plant. A total of nine electric vehicles will be produced in Renault plants in 2025.


    
 

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Inovev forecast 20,000 units per year of the new Nissan Townstar
The carmaker Nissan (a subsidiary of the Renault-Nissan group) has unveiled the replacement for its NV250 light utility vehicle which was based on the previous generation of the Renault Kangoo. The NV250 will not have lived long as it was launched in 2019. It is also surprising that the Japanese carmaker took so long to launch this model as the Renault version already existed since 2007 and the old Nissan Kubistar derived from the first generation of the Kangoo had been discontinued in 2009.

It is also surprising that the new Nissan Townstar takes name used on the old light utility vehicles lineup of the Japanese carmaker, such as the Kubistar, Cabstar, Primastar or Interstar. Nissan’s latest LUVs were indeed named NV200, NV250, NV300 and NV400. Nissan's strategy in Europe is still difficult to understand ...

The new Townstar replaces not only the NV250 but also the NV200 which was the pioneer in the battery electric LUV category and which was sold at 250,000 units in Europe since its launch in 2009, of which 40,000 were battery electric. The NV200 is disappearing because the plant in Barcelona that assemble it, will close in December 2021.

The Townstar will be produced in Maubeuge (France), alongside the very recent Renault Kangoo and Mercedes Citan. Unlike the NV250 (which was also produced at Maubeuge), the Townstar will have a 1.3l petrol engine or an electric motor already equipped for the Kangoo and Citan, but will not be equipped with diesel engines. Nissan wants to achieve a 3% share in LUV sales in Europe, or 60,000 sales divided into Townstar, NV300 and NV400. The Townstar share could therefore represent up to 30,000 annual sales according to Nissan. Rather, Inovev expects 20,000 annual sales.


    
 

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