Brand comparison between Toyota-Lexus / Nissan-Infiniti in major markets
- Globally, Toyota is traditionally ahead of its rival Nissan. In 2012, for example, Toyota-Lexus sold 9 million vehicles while Nissan-Infiniti sold 5 million.
- When we observe the four major world markets (Europe, China, NAFTA and Japan), the situation is more diverse. It is thus found that in Europe and China, the two manufacturers are side by side:
- In Europe, since 2007 the approximation of sales volumes of the two manufacturers is explained by the fact that Nissan is better suited to the demand, especially for SUVs and crossovers with two big hits, the Qashqai and the Juke. Toyota on the over hand (allthough it was a pioneer with the RAV4) did not develop itself to fit the needs of the demand.
- In the Chinese market, Nissan arrived ahead of Toyota, but it has only got a small head start .
- On the contrary, in Japan and the NAFTA region Toyota is well ahead of Nissan, although between 2007 and 2011, Nissan has moved closer to its rival in the United States with a range of models that became stronger competitors.
- In Japan, Toyota has a privileged position, since it traditionally accounts for nearly half of the market. Nissan still remains at a level of sales two times lower that Toyota.
