- In the U.S. market Mitsubishi sales have declined substantially over the past decade, tothe extent that its presence seems unsure in the medium term. The marketing of Mitsubishi models using a Samsung base (segment C and segment D), should replace the Lancer (segment C) and Galant (segment D) that are no longer popular models. The Japanese manufacturer could thus relaunch it's sales on this market without investing in the development of new models. As far as Renault-Nissan are concerned, the Samsung SM3 and SM5 are only sold in South Korea and Europe (under the Renault brand) and this would therefore increase the groups' sales.

- Mitsubishi is a step ahead in the field of Kei Cars, historically marketed in Japan, but has not successfully developed sales of its electric vehicle (I-Miev). Renault-Nissan for its part is not present in the field of Kei Cars but has a mastery of the technology of electric vehicles thanks to the Nissan Leaf and Renault Zoe. This cooperation is thus complementary in order to market an electric Kei Car.

- Renault-Samsung has underexploited production capacity in Korea (Pusan) which could be optimised with the exporting of the SM3 and SM5 models to America. Mitsubishi on the other hand, has underexploited production capacity in Japan that could be used for the manufacturing of small models for the Renault-Nissan group (including electric Kei Cars).