Nissan reviews its aspirations upwards in Russia
- Nissan began early 2013 to assemble the Almera on the AvtoVAZ site of Togliatti in Russia. This model has been very successful on the Russian market since its introduction and has even risen among the ten best-selling models in recent months. The Japanese brand therefore reviewed its ambitions upwards and tables on a production of 50 000 Almera vehicles in the AvtoVAZ plant in 2014, against 20 000 in 2013.
- Previously based on a Samsung SM3 from segment C, the latest generation of the Almera became a D segment sedan based on the B0 platform, the same platform as the Renault Logan/Sandero, this is the biggest version of the range (length: 4 65 meters), sold at a price of less than 9 000 euros in Russia.
- With this model, Nissan became the best selling foreign brand in Russia in February 2014 , ahead of the Renault brand. Russia is already the largest European market for Nissan, with over 155 000 vehicles sold in 2013. Nissan has also became the Japanese brand that produces the most cars in Russia (68 000 units in 2013).
- Over the next four years, Nissan expects to triple its sales in Russia (450 000 units per year). In addition, by 2016, 80% of Nissan vehicles sold in the country will be produced locally. In 2015, the new Qashqai will be manufactured in St. Petersburg, while two new Datsun models will be produced in the Togliatti plant.
