Nissan has opened its first plant in Brazil
- Nissan launched in April 2014 its first plant located in Brazil, where the Japanese were only present through Renault that has had a plant in Brazil since 1998 (with a capacity of 380 000 vehicles per year) this same plant produced 30 000 Nissan vehicles in 2013. The Nissan plant, located in Resende (between Rio and Sao Paulo) will be half as big as the Renault one since its capacity has been set at 200 000 vehicles per year.
- The Japanese brand has indeed had to adapt to the requirements of the fourth largest world market (behind China, the United States and Japan) which has introduced for two years now several measures to reduce imports and encourage production on Brazilian soil. Taxes reaching almost 30% ended up dissuading carmakers to import great quantities of their vehicles to Brazil.
- Nissan sales were actually down 26% in 2013 and 20% in the first quarter of 2014.
- In 2012, Nissan had sold more than 100 000 vehicles in Brazil of which 80 000 were imported (mainly to Mexico). Today, with a capacity of 200 000 vehicles per year, Nissan hopes for both the growth of the Brazilian market and the growth of its own market share (based on the arrival of the brand's new models) and on exports from Brazil. In return, Nissan will cease to import vehicles from abroad.
