In 2013 the South African market has regained its 2006-2007 levels

The South African market (sales of PC on South African soil) set its best record in 2006, with over 470 000 units sold (against 400 000 in 2005 and 300 000 in 2004).


Severely affected by the financial crisis of 2008-2009 (the market lost 45% of its volume between 2006 and 2009), as of 2010 the South African market bounced back very well to finally exceed 350 000 units in 2012 and 450 000 units in 2013. Therefor, this market was the largest on the African continent, since Algeria with who the country  was competing for the first place in 2012, has seen its market decline in 2013 and thereby didn't reach South African figures.


By carmakers, the VW group (largest producer in South Africa) remains the market leader in 2013 with 23% market penetration, ahead of Toyota (15%) and Hyundai-Kia (15%) whose launch on this market is quite recent. These three companies occupy together 53% of the South African market in 2013.


American groups GM and Ford, once market leaders, have lost much of their influence, with respectively 8% and 6% market share in 2013 (against 9% and 7% in 2012). The seven best-selling models in 2013 were the VW Polo (segment B - 61 993 units), Toyota Etios (segment B - 24 367), Ford Figo (segment B - 15 254) Hyundai i20 (segment B - 14 420 ) which are ahead of the Mercedes C Class (segment D - 12 565), Toyota Corolla (segment C - 12 414) and BMW 3 Series (segment D - 12 116), all assembled locally.

 

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