- The Japanese market has recovered well in the first half of 2014 (+10.8%), after a year 2013 where sales remained stable at 5.37 million vehicles (PC + LCV), compared to 2012.

- The 2012 and 2013 figures are much higher than those of 2011, the year of the tsunami (4 210 000 units). Sale figures are however still far off those recorded between 1988 and 1997. Figures that were largely over 6 million annual units, while in 2014 it is unlikely that the market will exceed 5.8 million units.

- In April 2014, the Japanese government implemented new tax deductions on vehicles that were compliant with the 2015 consumption standards which boosted the sales of these environmentally friendly vehicles.

- By manufacturer, Honda increased the most in the first half of 2014 compared to the first half of 2013, with a 30% increase in sales, followed by Isuzu (+22%), ahead of Suzuki (+12%) that was slightly in front of Nissan (+11 %). Only Subaru declined year over year with a decrease of 8%. In the first 6 months of 2014  Imports of foreign cars grew by 8%, but they still represent  under 5% of the market, which is a very low rate compared to  that of Europe where imports represented 15% of the market in the first 6 months of 2014 or the United States that imports 25% of its vehicles. Finally, midgets (Kei cars) represent 41% of total market in 2014 against 39% in 2013.

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