Opel is going to stop marketing the Ampera
- After the removal of the 100% electric Renault Fluence ZE , Opel announced in turn that it will stop marketing its 100% electric Ampera (mainly sold in Europe) model. This removal will take effect when Chevrolet will launch the second generation Volt, the twin of the Ampera in North America. This launch that is scheduled for the second half of 2015.
- The Chevrolet Volt and Opel Ampera extended-range vehicles from the GM group, were sold at 34 568 units in 2013, the Leaf was sold 46 555 vehicles and the Fluence which fell by 57% between 2012 and 2013 is in last position with 920 units.
- The Ampera suffered a decline in its global sales of 40% in 2013 compared to 2012, to 3 184 units. And in the first six months of 2014, sales fell again by 65% to 410 units. Meanwhile the Volt was sold at more than 32 000 units in 2013, and declined by 13% over the first six months of 2014. Three factors explain this difference: 1 - Chevrolet is the second manufacturer U.S. 2- market share for electric and hybrid vehicles is higher in the U.S. (3.5% market share against 1.7% in Europe). 3 - The Volt is worth 26 000€ in the U.S. while the Ampera worth 38 000€ in Europe. However, the vehicle could have been be a good alternative to electric cars lacking in range extenders, especially in Europe, its largest market. Nevertheless, it is possible that the price of the Ampera had a negative effect on sales of the model, significantly more expensive than its competitors (Fluence 26 000€, Leaf 25 000€ ).
- Following the decision to remove the Chevrolet make from the European market in 2016, the Volt will be removed in Europe at the same time as the Ampera. However, Opel plans to launch a smaller and less expensive electric model.
Contact us: info@inovev.com