Chinese carmakers (without JV) dropped to 28% market share in China in 2014
- The market share of Chinese carmakers (without JV) regarding PC fell in 2014. Indeed, in the first eight months of the year, they accounted for 28% of the domestic market, while they held 33% in 2012 and 30% in 2013. A few years ago, the Chinese government set a target of 40% market share but they will not achieve this goal in the short term under current circumstances.
- In continuous decline for several years, 100% Chinese brands are not however all in the same boat. Some brands do better than others. In the first eight months of 2014, Changan (+ 23.3%) and Dongfeng (+28.8%) are growing, while other brands such as Beijing (-15.0%), Brilliance (-30, 8%), BYD (-19.3%), Chery (-7.4%), FAW (-20.2%), Geely (-27.8%), Great Wall (-9.6%), JAC (-23.1%) and Lifan (-18.3%) have declined. Changan consolidates its position as the leading manufacturer among 100% Chinese carmakers, ahead of Great Wall, Dongfeng, Chery, BYD, Geely and FAW.
- Chinese carmakers (without JV) globally suffer from the comparison and competition from foreign manufacturers whose products better meet the new requirements of Chinese consumers. Exponential development of brands and models without real market analysis (several models in the same segment with the same bodies are marketed by the same carmaker), make products catalogues difficult to understand. In addition, since the introduction of new standards for exhaust emissions in 2010, Chinese manufacturer don’t all meet the new requirements, which is leading to decline in sale volumes even though the market is still increasing.
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