The French market ended 2014 below the 1.8 million PC (2/2 - carmakers)
- In 2014, French carmakers were able to increase their market share in France, from 53.4% in 2013 to 55.3%, an increase of almost two points.
- This increase is to be credited mainly to mini-SUV Renault Captur, Peugeot 2008 and Citroën C4 Cactus which altogether accounted for over 7% of the market in 2014, against less than 4% in 2013.
- Sales increases in 2014 against 2013 were recorded at Renault-Nissan group (+ 7.0%), Daimler (+ 2.0%), PSA (+ 1.6%), Fiat (+ 0.9%) and BMW (+ 0.2% ). Daimler benefited from the success of its compact SUV GLA.
- In contrast, sales decrease sin 2014 against 2013 were recorded at Hyundai-Kia group (-23.4%), GM (-19.4%), Toyota (-5.9%), Volkswagen (-1.9%) and Ford (-1.8% ). The reasons for these declines are various:
° the mini-SUV French brands have taken over sales of Korean carmakers.
° Toyota and Volkswagen do not yet have models that can compete directly with these mini-SUV.
° At Ford, the Ecosport arrived too late in 2014 to assert itself.
° At GM, the success of the mini-SUV Opel Mokka could not compensate the loss of the Chevrolet brand on the French market.
The GM’s objective to attract all Chevrolet’s customers to Opel brand has not been reached. Chevrolet lost 17,000 customers in France in 2014 while Opel gained only 2000.
° the mini-SUV French brands have taken over sales of Korean carmakers.
° Toyota and Volkswagen do not yet have models that can compete directly with these mini-SUV.
° At Ford, the Ecosport arrived too late in 2014 to assert itself.
° At GM, the success of the mini-SUV Opel Mokka could not compensate the loss of the Chevrolet brand on the French market.
The GM’s objective to attract all Chevrolet’s customers to Opel brand has not been reached. Chevrolet lost 17,000 customers in France in 2014 while Opel gained only 2000.
Contact us: info@inovev.com