The European PC market (29 countries) increased by 5.5% in 2014 (2/2 - Carmakers)
 

If the European market (29 countries) increased by 5.5% in 2014 (PC market), carmakers have not all benefited from this growth. The two carmakers that experienced the strongest growth were Mitsubishi (+ 26%) and Mazda (+ 18.8%) but these are low volume carmakers. With larger volumes, the one that experienced the largest increase was the Renault-Nissan group (12.9%), thanks to Dacia (+ 23.3%), Nissan (+ 13%) and Renault (+ 9.1%). Followed by the Geely Group (+ 10.5%), thanks to its Volvo subsidiary (10.5%), the Volkswagen group (+ 7.4%), Tata Motors (+ 6.1%), thanks to its subsidiary Jaguar Land Rover (+ 6.1%). Finally, the Ford group (+ 5%), the BMW Group (+ 4.9%), the Daimler Group (+ 3.7%), PSA (+ 3.6%), the Fiat-Chrysler group (+ 3.1%), the Toyota group (+ 3%) and Hyundai-Kia (+ 2.3%) grew significantly less than the European market as a whole and thus lost market share.


Only the GM Group sold fewer vehicles in 2014 compared to 2013 (-4.6%), but only because of the removal of the Chevrolet brand in the European market, the increase in sales of Opel (7.3 %) was not enough to offset the fall in sales of Chevrolet (-73.1%) during the same period.


By 2015 Inovev expects a moderate growth in the European market of about 2% to about 13.25 million PC. The breakdown by manufacturer has not yet been analysed.


15-03-3  

 

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