- Brazil is the second largest market in America (behind the United States) and the fifth largest market worldwide with 3.3 million vehicles (PC + LUV) in 2014.

- The market decreased by 7% over the whole year 2014, compared to the same period in 2013. In a country with low economic growth and rising inflation, the car market can not escape an environment where households lack confidence. In addition, the market suffered from the increase in interest rates, reduced number of bank loans and rising vehicle prices caused by adding mandatory safety equipment to vehicles sold in Brazil (airbags and ABS). The World Cup effect and the number of vacation days, advanced by ANFAVEA are difficult to measure but may have an impact. Forecasts for Brazil aren't very optimistic in the short term because the market will probably have to wait until 2016 to see a real restart.

- The majority of vehicles sold are from segment B (53% market share), which is pretty standard for a developing country.

- Similarly, sedans are the most popular bodies of the market (72%), ahead of Pick-Up vans and SUVs, which are mainly offered on the upper segments (C and D).

- By brand, Fiat is the historical leader (20% market share, nearly 700 000 units) with 4 models in the Top 10 best selling cars in 2014. Followed by VW (18% of the market, or 618 000 units) and Chevrolet (17% of the market, nearly 580 000 units).

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