- Toyota Motor Corporation, which controls around 30 percent of the Vietnamese automotive market, is maintaining its leading position in the country. In the first 10 months of 2014, automobile sales volume went up 20.3 percent from the previous year to 32,000 units. The Vios, whose fully-remodeled version was launched in March 2014, increased 67.4 percent to 7,147 units, taking top position by surpassing the Fortuner. After the release of the fully-remodeled Corolla Altis in September 2014, the Fortuner, Innova and Hilux are also scheduled to undergo full-model change between the second half of 2015 and the beginning of 2016.

- As of November 2014, Toyota Motor's local sales network consisted of 38 shops of which nine were in Hanoi and 10 in Ho Chi Minh City, accounting for half of the automaker's entire sales network in Vietnam. Along with the increase in consumers in cities, Toyota Motor is increasingly facing insufficient sales network.

- Looking at production, the automaker is developing a mechanism for human resources training and quality assurance and explores new suppliers. Additionally, before the abolition of tariff in 2018 on automobiles imported from  other ASEAN  countries,  Toyota Motor is considering revising its local production system. Automobiles imported from Thailand are calculated to be 20 percent cheaper than locally-made products. For this reason, Toyota Motor is asking the Vietnamese government to introduce support policies for local production. If not, Toyota Motor is threatening to discontinue local assembly. As of November 2014, the Vietnamese government did not take any concrete steps toward resolving this issue. If the current situation continues, it is likely that the automaker will not increase local investment and gradually decrease the number of locally-made models, replacing them with imported products.

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