- Three main countries comprise the ASEAN region (Association of Southeast Asian Nations) in terms of market and automobile production: Indonesia, Thailand and Malaysia. Indonesia has recently overtaken Thailand as the market leader of the ASEAN region.

- Thailand decreased from 1 330 000 vehicles sold in 2013 to 882 000 in 2014 (against 1 425 000 in 2012). The country has suffered from an unstable political and economic situation, which has resulted in a decrease of its market and its car production. Globally a major hub of pickup van manufacturing, its production was the highest of the ASEAN region, with 1 878 000 vehicles produced in 2014, against 2 460 000 in 2013 and 2 450 000 in 2012, but the gap with Indonesia has now greatly reduced.

- Despite a slight decline in its market (due to currency fluctuations and rising fuel prices) in 2014 (1 208 000 vehicles were sold in 2014, against 1 230 000 in 2013, Indonesian growth stayed high (+ 150% between 2010 and 2014), following the country's economic growth and thanks to the success of "LCGC - Low Cost Green Cars". Its production reached 1 289 000 vehicles in 2014, against 1 117 000 vehicles in 2013 thanks to the manufacturing of models meeting the "LCGC” regional standards and using the country as an export base.

- Malaysia is the third ASEAN country, in both terms of market and of  production. It has recorded a slow growth since 2005, with 600 000 vehicles produced in 2014 and just over 600 000 vehicles sold, these figures being almost equivalent to figures reached in 2005. However, Malaysia is ahead of the Philippines and Vietnam which represent a much lower volume (270 000 sales in 2014 for the Philippines and 135 000 for Vietnam).

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