Which carmakers have benefited from the recovery of the US market
- The US market grew by 58.2% between 2009 and 2014. During this post-crisis period it is above all local US production which benefited from the market recovery, as production doubled between 2009 and in 2014 while imports rose by only 10% and exports almost quadrupled during the same period.
- First observation: all manufacturers have benefited from the recovery of the US market, with the exception of two manufacturers: Volvo (-8.3%) and Suzuki (no longer present). Volvo has seen sales of its 2009 flagship models (S70, XC90, S40 / V50) declined until 2014, pending renewal. For Suzuki, whose sales have been made confidential for a long time now, its range of vehicles (small models, sedans and SUVs) did not correspond to local demand which was craving for large SUVs, pick-ups and sedans. Suzuki has gradually disappeared from the US market.
- Second observation: it is the German (BMW, Daimler and VW), Korean (Hyundai-Kia), French (Renault-Nissan) and Italian groups (FCA) that have the most benefited from this recovery. On the other hand, American historical leaders (GM and Ford) and Japanese groups (Toyota, Honda, Mazda and Mitsubishi) benefited less from the stimulus and therefore lost a few tenths of points of market share. This has benefited European exports but not really Japanese exports.
- By group, the group Fuji Heavy and its Subaru brand benefited the most from the recovery, with an increase of 137.1% of its sales in the US in five years. Followed by FCA (+ 124.5%), Volkswagen (+ 88.7%), Renault-Nissan (+ 80.1%), Daimler (+ 78.8%), Hyundai-Kia (+ 77.6% ) and BMW groups (+ 63.8%). These groups have therefore increased their market share in the US.
- On the other hand, the following groups increased less than the US market itself between 2009 and 2014: Ford (+ 52.9%), Mazda (+ 47.2%), Mitsubishi (+ 43.8%), GM (+ 42.3%), Toyota (+ 34.1%) and Honda (+ 33.9%). These groups hence saw their market share decline.
Contact us: info@inovev.com