The VW Golf is the best selling car in Europe since 2005
- Despite the emergence of new models and new bodies (MPV and SUV), the Volkswagen Golf has been the European market leader since 2005. It has been selling on average between 450 000 and 500 000 units annually, with the exception of the year 2000, when it approached the 600 000 units threshold in a European market that had an overall sales peak in 2009 and where it exceeded 600 000 units thanks to the scrappage schemes introduced in Germany.
- When comparing the curve of sales of the Golf to those of its most direct competitors like the Ford Focus, Opel Astra and Renault Megane, we see that the fall of over 20% recorded for the European market as a whole between 2007 and 2013 had no impact on the Volkswagen Golf in the same period since its results were positive, while the Focus, Astra and Megane suffered declines of 50%, 57% and 49% respectively .
- The Golf is sold mainly in Germany, where it reaches on average 50% of its European sales (up to 60% in 2009). It has been ranked number 1 in the country for decades. Britain is the second country in sales of Golf where it is in the top 5.
- There are many reasons for the current position of the Golf, but among other things include a strong and continuous history since the first generation and thus the name "Golf" that sounding so familiar. We can also mention its positioning between the mainstream category and the premium one (competitor Audi A3 - BMW 1 Series and Mercedes Class A) like the Passat in the segment D. Finally the purchase by companies is also an important factor in the success and maintenance of this vehicle in the European top.
- In the future, the vehicle's position is unlikely to change, this model is a safe bet for the European market but has not found the same echo in other Asian and American markets, that are less fond of the hatchback sedan body type.
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