Assessment of Japanese Sales (PC+LUV) over the first 6 months of 2015
- The Japanese automotive market (PC + LUVs) fell by 11% to 2.68 million units in the first half of 2015, against 3 million in the same period last year. Sales of passenger cars decreased by 12.3% (2.25 million units) while those of light utility vehicles fell only by 3.3% (0.43 million units).
- Midgets (K cars) represented 37.5% of the Japanese market for PC in this period (850 000 units), slightly down compared to the same period last year. Cars (1.4 million units) thus represent 62.5% of the Japanese market for PC of which only 12% of SUV (170 000 units). Japan is a country where the proportion of SUV sales is the lowest since the latter does not exceed 10% of the overall market (the figure reaches over 20% in Europe and more than 30% in USA). This finding is surprising in as much as Japan manufactures many SUV (for export).
- The Toyota group (-10% to 1.125 million units) holds 42% of the Japanese market, being both present in the Midget category (Daihatsu) and in the car category (Toyota, Lexus). In second place Honda (-18% decreased to 394 000 units), ahead of Suzuki (-15.6% decreased to 341 000 units), Nissan (-15.3% decreased to 333 000 units), Mazda (+ 14.5% to 139 000 units), Subaru (stable at 88 000 units), Mitsubishi (-20.4% decreased to 75 000 units) and Isuzu (+ 4.5% to 36 000 units).
- By model, the Toyota Prius C dominates the Japanese market (121 000 units), ahead of the Honda N-BOX (107 000 units), Daihatsu Tanto (88 000 units), Nissan DAYZ (87 000 units), Daihatsu Move (75 000 units), Honda Jazz (67 000 units) and Suzuki Alto (61 000 units).
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