Insight of the US market in 2015 - Carmakers

 

In 2015, the US car market recorded its highest level, with a volume of 17.47 million vehicles (PC + LUV) including 7.57 million units of passenger cars (PC) and 9.9 million units of light utility vehicles (LUV – US definition). The analysis of registrations data since 2004 highlited that three periods can be distinguished: from 2004 to 2007, an average market of 16.6 million units, from 2011 to 2008 (economic crisis period), with an average market of 12 million units and from 2012 to 2015 (recovery period) with a average market of 16 million units.

The US market remains the second largest market, behind the Chinese market (estimated by Inovev to reach 24.5 million units) but ahead of European market – 29 countries (estimated by Inovev at 16 million units).

Carmakers groups under American control (GM, Ford and Tesla) represents the largest share of US sales (32.7% of sales), followed by groups under European control (including Renault-Nissan and FCA) with 29,3% of sales and groups under Japanese control with 29.1% of sales.

GM group (Chevrolet-Buick-GMC-Cadillac) remains the leader of the American market with 17.6% of market share, ahead of Ford (Ford-Lincoln), with 14.9% of the market, Toyota (Toyota-Lexus-Scion), with 14.3% of the market and the FCA (Chrysler-Dodge-Jeep-Fiat-Alfa-Maserati), with 12.8% market share. Other carmakers represents less than 10% of the market. It is to note that German carmakers (VW, BMW, Daimler) all together grabbed 8% of the US market (the same as Hyundai-Kia) and that only German carmakers to have stagnated in 2015.
 

16-01-7   

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