Renault seeks to kickstart the compact MPV market with the new Scenic
- The market share of compact MPVs (segment C) has declined significantly in Europe from its peak in 2005. Between 2005 and 2015, this share shrank from 10% to 5%. In the same period, the market share of compact SUVs (segment C) grew from 4% to 20%. It is undoutable that SUVs have won over part of the clientele for sedans, but they have also won over a significant part of the clientele for compact MPVs (certainly no less than half).
- Sales of MPVs have dwindled over the years, except sales of the BMW Active Tourer/Gran Tourer which made its debut on the market very recently, in 2014. This model took fourth place in this market in 2015, overtaking the Renault Scenic.
- Le Renault Scenic was the long-running market leader among compact MPVs, but its supremacy has been challenged for many years by five competitors. To regain the position of market leader and also to revive the overall market for compact MPVs, Renault has decided to use the same method it has recently used for the Espace, taking inspiration from the design and philosophy of the SUV.
- The new Scenic (which will be joined by a Grand Scenic in autumn 2016) will therefore be quite different in appearance. It will be manufactured at the Douai site, alongside the Espace and Talisman, which share the same CMF platform. Inovev predicts a production level of 130 000 to 150 000 vehicles annually (Scenic and Grand Scenic), which will once again put it in the lead for this category.
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