Will 4 carmakers get again 70% of the Brazilian market as in 2012?
- In 2012, four carmakers groups occupied 70% of the Brazilian market (PC + LCV): FCA, VW, GM and Ford.
With the diversification of the market and the establishment of new foreign firms in Brazil, is it still the case in 2015?
With the diversification of the market and the establishment of new foreign firms in Brazil, is it still the case in 2015?
- Since 2012, the market share of the four largest carmakers groups operating in Brazil has declined.
It decreased from 70% in 2012 to 65% in 2014 and 60% in 2015.
It decreased from 70% in 2012 to 65% in 2014 and 60% in 2015.
- This 10% market share decrease in three years of the four leaders (3 really declining: GM: -2%, FCA: -3%, VW: -6%; 1 quasi-stable: Ford: + 1%) is mainly the consequence of the increase of newcomers arrived recently in Brazil and the arrival of carmakers formerly absent from this market.
- The biggest winners were the Asian manufacturers. Increase of Japanese Toyota (+ 4% market share in three years) and Honda (+ 2% market share in three years) and Korean Hyundai-Kia (+ 4% market share in three years) explains by itself the 10% market share decline of the first four manufacturers located in Brazil.
- The Renault-Nissan group is remained stable during the last three years (9% market share). PSA’s market share decreased from 4% to 2% in three years, while arrived Chinese carmakers (+ 1% market share in three years) the Premium BMW, Mercedes and Land Rover have also increased (+ 1% market share in three years).
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