Mercedes could overpass BMW on the Chinese market in 2017
- The three German Premium carmakers started their production in China at different times. Audi arrived first in 1992, then came BMW in 2003 and finally Mercedes in 2005.
- Audi has managed for ten years to be the only representative of the European Premium range. It allied with the Chinese car group FAW. At this time the FAW group struggled to sell his luxury cars, and identified an opportunity to produce Audi vehicles under license. Gradually, the Chinese government officials gave up the FAW Hongqiand replaced it with the Audi 100. Then the Chinese well-off customers (including entrepreneurs) started to buy Audi cars.
- Sales of Audi increased from 5,000 annual units in the years 90 to 100 000 in 2008, 200,000 in 2010, 400,000 in 2012 and about 600 000 in 2014.
- Since 2011, however, Audi had to face a rising competition from BMW and Mercedes.
In 2016, Audi will sell 570,000 vehicles, while BMW and Mercedes will sell respectively 450 000 and 440 000 units. Compared with 2014, Audi sales fell down by 1.5%, those of BMW by 1.5% as well. Conversely sales of Mercedes (the last to arrive on the market) increased by 56% (taking advantage of a more recent range).
In 2016, Audi will sell 570,000 vehicles, while BMW and Mercedes will sell respectively 450 000 and 440 000 units. Compared with 2014, Audi sales fell down by 1.5%, those of BMW by 1.5% as well. Conversely sales of Mercedes (the last to arrive on the market) increased by 56% (taking advantage of a more recent range).
- At this pace and based on the upcoming launches planned, Mercedes could catch up BMW in 2017 and Audi in 2019, and become the first premium carmaker in China in terms of sales.
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