Diesel engines progress in Japan ... but remain marginal
- While diesel’s influence is declining in Europe (its market share has decreased from 50.2% of new car registrations in the first half of 2016 to 46.3% in the first half of 2017) and stagnating at a very low level in the United States (0.5% of market share in 2017), it is progressing significantly in Japan (+ 20% increase in sales in the first half of 2017 compared to the first half of 2016).
- Diesel is considered in Japan, in the "Next Generation Vehicles" plan, as an alternative and ecological energy, in the same way as battery-powered vehicles, or biofuels.
- One-fifth of the cars imported to Japan have diesel engines, i.e. 30,000 units out of 150,000 in the first half of 2017. German brands (Volkswagen, Audi, BMW, Mercedes) are both the most popular and have the most diesel engines.
- These vehicles with low CO2 emissions benefit from tax deductions in Japan, which can attract a certain clientele. However, on the Japanese market as a whole, diesel represents today only 1.5% of market share, that is to say 20% of imports which themselves represent only 7% of the market, since the Japanese manufacturers do not market this type of engine in Japan (except Mazda on the CX5).
- Japanese customers prefer to move towards the hybrid engine offered by several Japanese manufacturers, notably Toyota that sells 40% of its models in Japan with this type of engine.
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