DS plans revival as of 2019
- The French firm DS (a subsidiary of the PSA group) is staging a revival in 2019 thanks to a complete renewal of its range which will continue until 2021. PSA group’s Premium brand has been in decline since 2012 in Europe and since 2014 in China, its two main markets. In Europe, the production of DS has fallen from 136,000 units in 2012 to 50,000 in 2017. In China, production has decreased from 27,000 units in 2014 to 6,000 in 2017.
- in Europe the DS brand suffers from the aging of the range, with a DS3 that dates from 2009, a DS4 that dates from 2010 and a DS5 that dates from 2011, and in China suffers from a lack of notoriety relative to well established Premium brands such as Audi, BMW, or Mercedes or even Volvo, Lexus or Cadillac.
- The PSA Group anticipates a stabilization of DS sales in Europe in 2018, thanks to the arrival of the DS7 Crossback (code X74) which should offset the decline of other models, and a recovery in 2019, thanks to the arrival of the DS3 Crossback (code D34) in March 2019 which will replace the DS3, and then that of the DS6 (code X83) in March 2020 which will replace the DS5, and finally the DS4 Crossback (code D44) in March 2021 which will replace the DS4.
- For China, the product plan of DS is still secret, but Inovev thinks it will be very difficult to revive the brand in this market, as current sales are plummeting, and volumes have become extremely low.
Contact us: info@inovev.com