Which brands suffer most from the decline of sedans on the US market?
- The decline in US sedan sales has been steady for several years. In 2017, only 35% of the vehicles sold in this market were sedans, and the beginning of 2018 continues on this trend. It is likely that this year the sedans will account for only a third of the US market. Faced with this growing disaffection, American automakers (GM, Ford, Chrysler) have announced the removal of several sedans from their catalog.
- In 2017, the main sellers of sedans on the US market were the Japanese brands Toyota (910,000 units), Honda (752,000 units) and Nissan (664,000 units), ahead of former leaders Chevrolet (640,000 units) and Ford (555,000 units). The Korean brands Hyundai (417,000 units) and Kia (366,000 units) which arrived later on this market, followed. Last year, Toyota, Honda and Nissan accounted for 38% of the US sedan market, not counting their Premium Lexus, Acura and Infiniti subsidiaries. With these subsidiaries, they accounted for 42% of the US market, nearly one out of every two sedans.
- Which brands suffer most from the decline of sedans on the US market? The graph below shows that it is the American brands that suffer the most, such as Buick (-51.0%), Chrysler (-36.9%), Cadillac (-27.4%), Dodge (-19 , 8%), Ford (-15.0%) and Chevrolet (-13.0%). Japanese brands suffer much less from this disaffection: Honda (-2.5%), Toyota (-8.9%) and Nissan (-9.9%). The gap between American and Japanese manufacturers will therefore increase further.
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