Chinese Car Registrations in Europe
- Chinese car registrations in the European market are still very low. Attempts by Brilliance (2005), Landwind (2005), Qoros (2013) and Great Wall (2016) have failed. The Chery brand, which sells its cars in Italy under the DR Motor brand, has not even reached 1,500 sales per year, while the MG brand (which is a subsidiary of the Chinese group SAIC) manages to sell at most 9,000 cars, but only in the UK, thanks to the prestige of the MG brand in that country.
- In total, Chinese car sales are at 0.1% of the entire European market (29 countries), and if sales of the Volvo brand (owned by the Chinese group Geely) are included, the total is only 2.1% of the European market. The Borgward brand (owned by the Chinese group BAIC) had to postpone its establishment in Europe and the brand Lynk & Co (owned by the Chinese group Geely) which was to establish operations in Europe in 2019 also had to postpone its implementation.
- The Lynk & Co 01 and 02 models should have been produced in the Volvo Cars Ghent plant, but Geely decided that the success of the Volvo XC40, which is produced in the Ghent plant, was such that no other vehicles could be added to the lines at the moment. This affirmation is to be put in perspective as the production will not exceed 200,000 units in 2018, while the capacity is 300,000 units. In any case, as a result, the goal of selling 125,000 Lynk & Co models in Europe by 2021 is no longer operative.
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