Top 20 Electric Cars in Japan in 2019 (8 months)
34,307 BEVs (Battery Electric Vehicle – 100% electric) and PHEVs (Plug-in Hybrid Electric Vehicle) were sold in Japan in the first eight months of 2019, which is almost stable compared to the same period in 2018. This BEV and PHEV market represents 1% of Japanese Passenger Car (PC) market over the period, a proportion three times lower than that observed in Europe and six times lower than that observed in China over the same period.

This low proportion of BEVs and PHEVs in Japan is mainly due to the fact that Japanese buyers are buying many non-rechargeable hybrid cars (HEV), mainly Toyota and Lexus, and these have finally monopolized the Japanese low emission car market.

In 2019, 500,000 non-rechargeable hybrid cars (HEV) will be sold in Japan, against 525,000 in 2018, 550,000 in 2017 and 600,000 in 2016. This relative decline is offset by a modest increase in sales of BEVs and PHEVs, until 2018. The Nissan Leaf remains the leader of the BEV market in Japan, with 14,066 sales in the first 8 months of 2019, which equates to an annual rate of 21,000 sales. This model accounts for 41% of this market in 2019.

Toyota has failed to impose its Prius plug-in hybrid (9,000 sales over 8 months) while the non-rechargeable version achieves scores ten times higher. By cons, Mitsubishi has managed to impose the rechargeable hybrid engine on its SUV Outlander sold largely in this version. Honda will market its small BEV from 2020.


    
 

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