Toyota and Nissan have failed in the category of large pickups in the US
- While the Japanese automakers finally won in the US sedan market, with a proportion of one sale in two in 2019 and six models present in the top 10, that is to say among the ten sedans the more sold in this market, they are experiencing more difficulties in the light truck market, with a proportion of one in three sales.
- And in this category of light trucks, it is in the market of large pickups that Japanese manufacturers are experiencing the most difficulties, that is to say the segment of Ford F Series, Chevrolet Silverado, GMC Sierra and Dodge Ram.
- In this segment, the Toyota Tundra and Nissan Titan (only Japanese representatives of large pickups) represent one in sixteen sales in 2019, down from previous years.
- The Big Three of Detroit (GM, Ford, Chrysler) hold 93.5% of the large pickup truck market, with the Ford F Series (36.5% of the market), the Dodge Ram (25.5% of the market) , the Chevrolet Silverado (22.5% of the market) and the GMC Sierra (9% of the market). German builders have not yet invested in this market, nor the Korean builders.
- The large pick-up market is therefore the impregnable bastion of American manufacturers who have had this legitimacy on this segment for more than sixty years. For their part, despite their efforts, the Japanese automakers Toyota and Nissan (since the other Japanese are absent in this market) have failed to dislodge the Big Three from this category of large pickups which represents nearly 2.5 millions of sales every year. They could even eventually abandon this lucrative market.
Contact us: info@inovev.com