The Australian market (PC + LUV) fell by 13.9% in 2020
- The Australian automotive market for light vehicles (passenger cars – PCs and light utility vehicles - LUVs) fell 13.9% in 2020, to 882,401 units compared to 1,025,000 in 2019, which is in line with the global market trend. This is the first time since 2009 that the Australian market has returned to below one million registrations.
- Without any automobile industry since 2017, Australia imports all its vehicles, like Switzerland or Norway. The country's deindustrialisation in the automotive sector also seems to have played a role in the purchase of cars because the Australian market has experienced uninterrupted decline since 2017, and the coronavirus crisis has only amplified the phenomenon in 2020. Caution therefore remains for the next few years.
- In this context, the Toyota group consolidates its dominant position in the Australian market, with a 23.9% market share and a stagnation in sales (-0.9%). As a local carmaker, Toyota had already succeeded in supplanting traditional carmakers like Ford and Holden (GM) about ten years ago. Today, GM is diving into the depths of the rankings as the automaker decides to phase out its old Holden brand. The Hyundai-Kia (13.2% market share), Mazda (9.3%) and Volkswagen (7.4%) groups largely supplant Ford in 2020 (6.5%).
- SUV sales rose from 46% in 2019 to 51% in 2020, one of the highest rates recorded in the world.
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