- In the 70s, the carmaker groups GM, Ford and Chrysler together occupied more than 80% of the US market. In the 80s, their market share turned around 75% and then around 70% in the 90s, in competition with Japanese carmakers which had settled in the United States in the 1980s, under the Reagan administration. He wanted to expand competition on the American market and make some of the local workers work within this new competition.

- Between 2000 and 2009, the market share of GM, Ford and Chrysler declined rapidly from 69.6% in 2000 to 64.9% in 2003 and 55% in 2006. This period was marked by the phasing out of the Plymouth brands(2001) and Oldsmobile (2004). The three groups fell below 50% market share in 2008 (48.3%) and the fall continued in 2009 (44.2%). The Saturn, Pontiac, Hummer and Mercury brands disappeared in 2010 and 2011.

- Despite the loss of these brands, the Big Three managed to maintain their market share in the following years at 44% in the USA (43.9% in 2020), but the gap between them was extremely reduced over the years. While one million sales separated GM from Ford in 1970, and another million between Ford and Chrysler, today the Big Three are separated by only 500,000 sales between GM and Ford and only 200,000 sales between Ford and Chrysler.

- Foreign brands represent 54.7% of the American market in 2020 (including 36.6% for the Japanese, 8.4% for the Koreans, 8.2% for the Germans) and the Californian Tesla only 1.4%.

Contact us: info@inovev.com