Fiat has become a marginal player in the Polish market
- Having been one of the most important carmaker in Poland, both in terms of sales and production with its two companies FSO and FSM, Fiat has continued market share since the beginning of the 2000s, meaning since the end of the Cinquecento (1991-1998) and Seicento (1998-2007) which had succeeded in their time to the small 126 P (1972-1991) which had submerged the market Polish in the 70s and 80s.
- Fiat missed its conversion by abandoning its D-segment, C-segment and then B-segment cars, with the sudden end of the Punto. Consequently, demand gradually shifted to models from other general brands, mainly Skoda (11.5% of the market) and Toyota (16.5% of the market) which are today the two most popular brands in Poland. As for Fiat, its market share gradually decreased from 28% of the Polish market in the early 2000s to 2% in 2020, while the Fiat 500 is still produced in Poland (in Tichy) but exported at 98% outside Poland, in European markets. Also, the Lancia Ypsilon is still assembled in Poland (Tichy) and 100% exported to one country: Italy.
- Fiat's share in the Polish automobile production is therefore not reflected in Polish registrations, as Fiat represents 31% of the Polish automobile production in 2020, and even 42% with Lancia, and only 2% of registrations in this country. Stellantis may have plans to relaunch the Fiat brand in the Polish market, especially as the decline in Fiat sales seems to have been halted for two years in this market.
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