Citroën wants to develop in emerging countries
- Integrated into the Stellantis group as an entry-level brand in the same way as Fiat, the Citroën brand has been set a new objective: the globalisation. More precisely by developing its presence in emerging markets in order to target first-time buyers of motor vehicles.
- Effort was therefore requested on an adaptation of its European models to the Indian and South American markets, even if the Fiat brand is already well established in South America and could be a serious competitor for the French brand in this region.
- In India, Fiat disappeared after having been one of the pioneers there, with the “Premier” brand producing a version of the old Fiat 1100. Citroën therefore has more opportunities to establish itself in this country and its first model truly adapted to this market has just been revealed. It is a derivative of the Citroën C3 sold in Europe but modified for the Indian market. A little shorter (3.98 m) than the European C3, it is longer than the Renault Kwid (3.68 m) marketed on the Indian market, but as long as the Renault Kiger which has just been unveiled and which will be its main competitor.
- The Indian Citroën C3 will be produced in Chennai and a Tata badged version will also be marketed on the Indian market, the French model having been developped in partnership with the Indian carmaker, which is currently experiencing some difficulties in its market. The Citroën has a 1l 3-cylinder engine.
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