A Chinese newcomer to the European continent
- The Maxus brand was created in 2011 by the Chinese group SAIC (already owner of Roewe and MG brands) based on the former British brand LDV (Leyland DAF Vehicles) which was formerly integrated into the conglomerate British Leyland, in the same way as Rover or MG.
- Maxus was once - like the LDV brand - dedicated to light commercial vehicles, but for a few years now, this brand produces and sells MPVs, such as the G10 launched in 2014 or the G50 launched in 2019. After having entered the markets of countries close to China, like Malaysia, the Philippines, Thailand, Australia, and Singapore, then farther from China like Chile, Saudi Arabia, Iran, the United Arab Emirates, and Syria, the carmaker based in Shanghai is taking advantage of the development of electric vehicles in Europe to market, like other Chinese brands, a battery electric vehicle in this region. This is the Euniq 5, a model launched in 2019 in China, and an electric version of the G50.
- The Maxus Euniq 5 (not to be confused with the Hyundai Ioniq 5) is a MPV of 4.83 m long by 1.83 m wide and 1.78 m high, i.e. dimensions close to a Volkswagen Sharan, a Seat Alhambra or a Ford Galaxy. It is surprising that Maxus is entering the MPV market when all European carmakers left. Maxus sales in Europe reached 2,502 units over the first eight months of 2021, including 535 Euniq 5 minivans sold mainly in Scandinavian countries and 1,967 light utility vehicles sold mainly in Great Britain.
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