Segmentation of BEVs in Europe and China
- Inovev compared the segmentation of all-electric cars (BEVs) sold in Europe and China in 2020 and 2021.
- The A segment (i.e. the segment of the smallest and cheapest cars) is predominant in China since it represents 33% of BEV sales in this country in 2021 (compared to 32% in 2020) whereas that it does not exceed 15% in Europe in 2021 (compared to 11% in 2020). It is mainly thanks to the Wuling HongGuang Mini EV which accounts for half of the sales of this segment that the sales of the A segment are so important in China. In Europe, models in this segment are tending to disappear. This is the case of the Smart Fortwo/Forfour, the Volkswagen Up, Skoda Citigo, Seat Mii and the Renault Twingo whose days are numbered. Only the Fiat 500 e is still promised a bright future.
- The B segment is very strong in Europe (26% of BEV sales in 2021) and very weak in China (5% of BEV sales in 2021).
- The European offer is abundant: Renault Zoé, Peugeot e-208, Peugeot e-2008, Opel e-Corsa, Opel e-Mokka, DS3 Crossback, etc…
- The C segment is important in Europe and China: 30% of BEV sales in Europe in 2021 (compared to 25% in 2020) and 18% of BEV sales in China in 2021 (compared to 22% in 2020).
- The D segment is the leading market for BEVs in China (40% in 2021 and in 2020), while it only represents 24% of BEV sales in Europe in 2021 but is growing significantly (compared to 17% in 2020).
- The E segment is very low in Europe and China, 5% in Europe in 2021 (compared to 6% in 2020) and 4% in China in 2021 (compared to 3% in 2020). With the fall in sales of Tesla Model S, the F segment no longer represents anything either in Europe or in China.
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