Nissan announces that it wants a 100% electrified range in Europe in 2030
- The Japanese manufacturer Nissan, an ally of Renault and Mitsubishi in the Renault-Nissan-Mitsubishi group (3rd largest manufacturer in the world), is emerging from several years of lethargy in which it has lost a lot of influence at the global level, its sales having fallen from 5.8 million vehicles in 2017 to 5.2 million in 2019 and 4.1 million in 2021. This decline is partly explained by a range that is poorly adapted to current demand. Nissan has just announced its strategy in terms of electrification of its vehicles, mainly in Europe ("Ambition 2030"), because the situation in Japan and China (two of its biggest markets) has not yet been defined with precision.
- In Europe, Nissan plans a 100% electrified model range in 2030, i.e. both non-plug-in hybrids (HEV-mild and HEV-full), plug-in hybrids (PHEV) and 100% electric (BEV). Five new models will be launched in 2022: the Ariya (D-segment 100% electric SUV), the Juke E-Tech (B-segment hybrid SUV), the Qashqai e-Power (C-segment hybrid SUV), the new generation the X-Trail (D-segment hybrid SUV) and the Townstar (100% electric light utility vehicle) derived from the Renault Kangoo.
- In this program, we observe that the Nissan Leaf sedan (of which nearly 600,000 copies have been sold worldwide since its launch in 2010) will not be replaced as such, because the manufacturer, which favors SUVs, thinks that the Ariya will be able to take over the Leaf's clientele, which is a risky calculation. On the other hand, the launch of a 100% electric Micra sedan in 2024 is indeed on the agenda. Nissan aims to regain a sales volume of at least 300,000 sales in Europe by 2030.
Contact us: info@inovev.com