Tesla's global sales down 7% year-to-date through 2025
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Tesla's global sales down 7% year-to-date through 2025
- Tesla's global sales were still slightly down in November 2025 (compared to November 2024), with the automaker recording an overall sales decline of around 2%, compared to a 19% drop in October (compared to October 2024). For the first 11 months of 2025, Tesla's sales are projected to fall by 7% to less than 1.6 million units, compared to 1.7 million units in the same period of 2024. For the full year 2025, Tesla could lose 100,000 cars compared to 2024 and fall below 1.7 million units, while its most direct Chinese competitor, BYD, is projected to grow by 10% globally in the first 11 months of 2025 and could gain 500,000 cars compared to 2024, approaching 4.7 million vehicles sold, even though nearly half of those are PHEVs. BYD's strong performance stands in stark contrast to Tesla's decline in global markets.
- BYD offers around twenty different models in its catalog, while Tesla only offers four (two of which are nearing the end of their life cycle: the Model S and X). Tesla's future therefore appears very uncertain, especially since the Trump administration in the United States has eliminated, starting in October 2025, the subsidies for electric vehicle purchases that had been in place for over 15 years, which will impact future Tesla sales. The year 2025 will end with a decline of at least 5% in Tesla sales in the US market.
- The European market has become very unfavorable to Tesla following, among other factors, the stances taken by its CEO, Elon Musk. Tesla sales are down 29% year-to-date through 2025, a decline that will be difficult to recover, especially as Chinese electric vehicle carmakers are simultaneously making aggressive moves in this market. The Chinese market remains an exception, not yet collapsing, but is down 8% year-to-date through 2025. The only positive point is Tesla's progress in South Korea and Turkey.
Ford will reduce its battery electric American lineup
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Ford will reduce its battery electric American lineup
- Electric vehicle sales in the United States fell 40% in November 2025 compared to November 2024 after the expiration on September 30 of a $7,500 tax credit granted to BEV buyers that had been in effect for more than 15 years.
- Encouraged by Donald Trump's new policy which praises the merits of the internal combustion engine and seems not to believe in those of the battery electric engine, the American group Ford has decided to stop production of its large battery electric models marketed in North America at the end of December 2025, the best known of which is the F Series Lightning pickup which was selling less than 2,000 units per month, while the internal combustion version is selling around 500,000 / 600,000 units per year.
- As a result, Ford will refocus on internal combustion and hybrid (plug-in or non-plug-in) models. For example, the F-Series pickup will have an hybrid version, likely with a range extender. All plans for battery electric models, such as future electric pickups and vans, will be abandoned. Ford claims to be making significant savings by scrapping these projects and redirecting its investments toward internal combustion and hybrid powertrains. The future of the Ford Mustang Mach-E also appears uncertain, with sales of the model having fallen from 90,000 in 2023 to 55,000 in 2024 and 50,000 in 2025.
- This new strategy of Ford in North America coincides with that observed in Europe, which consists of getting closer to another carmaker (Renault) for the design and production of battery electric B-segment cars.
Santana Motors will resume vehicle production
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Santana Motors will resume vehicle production
- Founded in 1956, Santana Motors was a Spanish SUV carmaker based in Linares, Andalusia, Spain. The company began by producing Land Rover models under license, then expanded its range in 1967 with a model of its own design. In 1983, Land Rover, facing serious financial difficulties, ended its partnership with the Spanish carmaker Santana Motors, and the vehicles were subsequently rebranded as Santana, such as the Santana 2500. In 1985, Santana Motors partnered with the Japanese carmaker Suzuki to produce the Suzuki SJ and Suzuki Samurai, followed by the Suzuki Vitara . The collaboration between Santana Motors and Suzuki ended in 1999, and in 2006, a partnership began between Santana Motors and Iveco to produce the Massif. The Iveco Campagnola was launched in 2009. But the model proved to be a commercial failure and Santana Motors went bankrupt in 2011. From 6,692 vehicles produced in 2007, production had fallen to 769 in 2010.
- Santana Motors is relaunched in 2025 by a Chinese consortium that includes Dongfeng -Nissan, a joint venture between Dongfeng and Nissan. An assembly line is already operational at the Santana Motors plant in Linares, ready to assemble SKD pickup trucks (diesel and PHEV) based on the Dongfeng Z9/Nissan Frontier models produced in China. The European pickup truck market hovers around 80,000 units annually, despite the discontinuation of the Nissan Navara and Mitsubishi L200 a few years ago. The current market leader is the Ford Ranger, followed by the Toyota Hilux , Isuzu D-Max, and VW Amarok.
- A cooperation agreement has also been signed between Santana Motors and another Chinese company, BAIC Automotive Group, for the SKD assembly of a range of SUVs, which will be launched from the summer of 2026.
Geely is making progress in China, particularly thanks to its new Xingyuan sedan
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Geely is making progress in China, particularly thanks to its new Xingyuan sedan
- Among the top twenty best-selling passenger cars in the Chinese market in 2025 (cumulative 11 months), an unexpected model has just taken third place, positioned between the BYD Seagull and the Wuling Hongguang Mini EV, figthing for the small BEV market in China. This disruptive contender is the Geely Xingyuan is a small, battery electric B-segment sedan measuring 4.14 m long, 1.81 m wide, and 1.57 m high. Less cramped than a Seagull (3.78 m), a Wuling Mini EV (3.26 m), or a Wuling Bingo (3.95 m), it appeals to Chinese consumers who value interior space, even in small cars. The Xingyuan also competes with the BYD Dolphin (4.28 m).
- Thanks to the success of this new model, the Geely group saw its sales in China increase by 39% in 2025, while BYD's growth did not exceed 10%. The model, which was launched in September 2024, was designed by Geely Geometry, a subsidiary of the Chinese carmaker, but marketed under the Geely brand in China and abroad, where it is named the Geely EX2. It should be noted that this model has also been produced in Malaysia since October 2025 by Proton, a company 49.9% owned by Geely, which markets it under the Proton brand.
- Its electric motor develops either 78 hp (58 kW) or 114 hp (85 kW), coupled with a 30 kWh or 40 kWh LFP battery, allowing a range of 395 km in the best case scenario.
- While the sales volume of the Xingyuan did not exceed 52,659 units in 2024 (over three months of marketing), it will probably reach 500,000 units in 2025.
The Indian car market will grow by 3.2% in 2025
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The Indian car market will grow by 3.2% in 2025
- The Indian passenger car market will grow at the same rate as the South Korean market in 2025, but this is purely coincidental, meaning a growth rate of 3.2%. Market volume will approach 4.5 million units for the first time in its history (compared to 4.3 million units in 2024) and will consolidate its lead over Japan, which will register fewer than 4 million passenger cars in 2025.
- The Indian market has become the fourth largest in the world in just a few years, behind China, the United States, and Europe (30 countries: EU + UK + Switzerland + Norway). This market represented only 1.5 million vehicles per year between 2005 and 2008, 2.5 million per year between 2011 and 2014, then 3.0 million in 2021 and 4.0 million in 2023. Despite this strong growth, India remains a market with low vehicle ownership, especially compared to China. Therefore, there is a strong likelihood that this market will continue to grow.
- By carmaker, Suzuki- Maruti (specializing in small cars) traditionally remains the leading carmaker in India (39% of the market in 2025), but competitors are beginning to gradually reduce their gap with the market leader.
- The Korean group Hyundai-Kia, a newcomer to the market, has already managed to capture 19%, ahead of India's Mahindra (specializing in SUVs) with 14% and India's Tata Group (present in both the small car and SUV categories) with 13%. Following behind, Japan's Toyota holds 8% of the market. Other carmakers present in the market remain marginal. Imports represent only 4% of the market due to very high customs duties.
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