BEVs to represent 2% of the Japanese passenger car market in 2024
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BEVs to represent 2% of the Japanese passenger car market in 2024
- Sales of battery electric vehicles (BEVs) are still failing to take off in Japan, with only a 2% market share for this type of vehicle in 2024 (56,299 units), which is the lowest proportion of the world's largest markets and no better than in 2023.
- Several factors are contributing to this weakness in BEV sales in Japan:
1. First, full-hybrid models have been a significant component of car sales in Japan since the appearance of the first Toyota Prius in 1997. These models represent 34% of the Japanese market in 2024 (1,292,633 units).
2. Second, Toyota, which occupies half of the Japanese market, has bet everything on full-hybrid and offers very few battery electric vehicles. There are no serious proposals from other Japanese carmakers either.
3. Third, Kei cars are also a significant component of car sales in Japan (nearly 40% of the market). These cars have small motorisations (670 cc displacement) et contained emissions.
4. Fourth, with the share of foreign imports remaining stable at 6% of the Japanese market for decades, there is very little opportunity for a foreign brand to market a battery electric car at a competitive price compared to a full-hybrid model and in large quantities. Remember that 1% of the Japanese market corresponds to approximately 40,000 cars, which no battery electric foreign model can reasonably achieve.
- The future growth of BEV sales in Japan will depend in part on the expansion of the offering of this type of model among Japanese carmakers. It should be noted that plug-in hybrids (PHEVs) are as little successful as BEVs, occupying only 2% of the Japanese market in 2024 (63,691 units).
BEVs represent 8% of the US market (passenger cars + light utility vehicles) in 2024
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BEVs represent 8% of the US market (passenger cars + light utility vehicles) in 2024
- Sales of all-electric vehicles (BEVs) continued to grow in the US in 2024, but at a much slower pace than in previous years, reaching 1,270,598 units compared to 1,194,215 in 2023. As a result, the BEV market share remained stable at 8% in 2024 compared to 2023. The implementation of electric engines in the two best-selling models in the United States, the Ford F-Series and the Chevrolet Silverado, was not a great success, as only 33,510 Ford F-Series Lightnings were sold out of 735,806 Ford F-Series (representing 4.5% of the total) and 21,524 Chevrolet Silverado EVs out of 549,955 Chevrolet Silverados (representing 3.9% of the total).
- Conversely, sales of full-hybrid (F-HEV) vehicles experienced strong momentum last year in the United States, with 1,538,745 units compared to 1,175,459 in 2023. The market share of HEVs in all vehicle sales (sedans, SUVs, minivans, pickup trucks) in the USA thus increased from 7% to 10% between 2023 and 2024. Plug-in hybrids (PHEV) remain in very low demand (2% of the market). Thermal (including MHEVs) models still represent 80% of the US market in 2024.
- Just last year, there seemed to be a growing awareness of the need for a greener and more virtuous world in a country accustomed to large gasoline engines, whether for large SUVs, large pickup trucks or large sedans. In 2025, with the election of Donald Trump, this observation may be questionned, because the new president is known for his reluctance on the subject of global warming and his recent positions on increasing oil drilling do not go in the direction of an electrification of the US vehicle fleet.
The 25 most produced passenger cars in China: BYD and Tesla will dominate
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The 25 most produced passenger cars in China: BYD and Tesla will dominate
- The figures for models produced in China in 2024 show a dominant position for the BYD and Tesla brands, since the Chinese carmaker BYD places 11 of its models in the Top 25, including 6 in the Top 10. Tesla, for its part, places 2 of its models in the Top 5, including the Model Y in first place (as in 2023), but down 14% compared to 2023, and the Model 3 in fifth place, up 20% thanks to its facelifting carried out in 2024. However, the production increase of the Model 3 could not compensate for the decrease of the Model Y, the balance being negative by 31,000 sales.
- BYD's various models are crushing the competition, notably with the successful launch of the Qin L (D-segment sedan, 284,000 sales), Seal 06 (D-segment sedan, 236,000 sales), Song L (D-segment SUV, 204,000 sales) as well as the strong growth (+71%) of the Seagull (B-segment sedan, 480,000 sales). In addition, the position of Song Plus (D-segment SUV, 512,000 sales), Qin Plus (D-segment sedan, 443,000 sales) and Yuan Plus/ Atto 3 (C-segment SUV, 310,000 sales) remain solid in 2nd, 4th and 6th. Former Chinese market leader Volkswagen now has only three models in the Top 25 : Lavida (9th), Passat (13th), Sagitar (15th). Chery and Geely each have one of their models in 7th and 11th place respectively (Tiggo 7 and Xing Yue L ). These are C and D segment SUVs.
- Note that the most produced model in China in 2022, the Wuling Hongguang Mini EV, is in 19th place in 2024.
- A segment analysis shows that the D segment is the vast majority of Chinese automobile production (54% of the total), particularly pushed by the strong influence of BYD, which produces 70% of its D-segment vehicles. The C segment represents 29% of all Chinese production, well ahead of the lower A (4%) and B (5%) segments. China therefore produces mainly mid-size cars and very few small cars.
The 25 best-selling models in the USA (passenger cars and light utility vehicles) in 2024: Ford F-Series still in top position
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The 25 best-selling models in the USA (passenger cars and light utility vehicles) in 2024: Ford F-Series still in top position
- The US market reached 15,954,040 vehicles in 2024, including pickup trucks, which alone represent 19% of the market. It therefore grew by 2.4% compared to 2023 and is approaching 16 million units, the highest level since 2020 but still far from the more than 17 million units reached each year between 2015 and 2019.
- As we have seen previously, the three most important carmakers on the US market are General Motors (17% of the market), Toyota (15%) and Ford (13%), which together account for 45% of the US market.
- The best-selling model on the US market in 2024 remains the Ford F-Series pickup truck – as it has been for several decades – specifying that this model exists in several sizes, from the mid-range pickup truck to the very large pickup truck, but all grouped under the term F-Series. Its direct competitor, the Chevrolet Silverado pickup truck, is the second best-selling model in the USA in 2024. The former number 3, the Ram pickup (from the Stellantis group) fell to sixth place due to the laborious transition between the old and the new generation. As a result, the Toyota RAV4, Tesla Model Y and Honda CRV SUVs occupy the 3rd, 4th and 5th places in the Top 25. The GMC Sierra pickup truck (based on the Chevrolet Silverado) is located in 7th place, just behind the Ram pickup truck. The first sedan, the Toyota Camry, is in 8th position, ahead of the Honda Civic (10th), Toyota Corolla (12th) and Honda Accord (21st).
- The D segment is the largest (34% of the US market), as in China, ahead of the C segment (28% of the market). As in China, the lower segments (A and B) are minors.
The 25 most produced vehicles (passenger cars + light utility vehicles) in the world in 2024: Tesla Model Y in top position
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The 25 most produced vehicles (passenger cars + light utility vehicles) in the world in 2024: Tesla Model Y in top position
- The world produced just over 90 million vehicles in 2024, down nearly 2% from 2023. The most produced model last year was the battery electric Tesla Model Y SUV (as in 2023) with 1,224,321 units produced in the United States, China, and Europe (compared to 1,152,584 units in 2023).
- The Toyota RAV4 is in second place (as in 2023) with 1,032,739 units produced in 2024 compared to 989,517 units in 2023. This model is assembled in Japan, China, Canada and the United States. Two SUVs will therefore occupy the first two places in 2024, as in 2023.
- The Ford F-Series pickup (former world leader) remains third as in 2023 , with 977,410 units produced in 2024 compared to 909,033 the previous year. It is ahead of two other SUVs, the Toyota Corolla Cross (4th with 706,969 units produced in 2024 compared to 620,094 in 2023) produced in Japan, the United States, China, India and Brazil, and the Honda CRV (5th 97,117 units produced in 2024 compared to 679,832 in 2023) produced in Canada, the United States and China.
- The first sedan is the Toyota Corolla (6th), part of whose customers turned last year to the Corolla Cross SUV (688,806 units produced in 2024 compared to 869,228 in 2023).
- For the first time in 2024, we note the presence of three BYD models in the Top 25, but Toyota remains the most present brand with six models, ahead of BYD (3 models), Volkswagen (3 models) and Honda (3 models).
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