The Volkswagen Group sold 8.98 million vehicles in 2025
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The Volkswagen Group sold 8.98 million vehicles in 2025
- The Volkswagen Group (Volkswagen, Audi, Skoda, Seat, Cupra , Porsche, Bentley, Lamborghini, MAN, Scania) sold 8.98 million vehicles (passenger cars and light utility vehicles) worldwide in 2025, compared to 9.03 million in 2024, representing a decrease of 0.5%. However, despite this (modest) sales decline, the number of BEVs sold increased by 32% to 985,000 units, and that of PHEVs by 58% to 428,000 units. BEVs thus accounted for 11% of the group's global sales, and PHEVs for 5%.
- According to Inovev, the decline in VW Group sales worldwide in 2025 is primarily due to US tariffs on European vehicle imports (VW sales in the US fell by 12.4% in 2025) and also to increasing competition from Chinese carmakers in China (VW sales in China fell by 6.1% in 2025). Fortunately, the growth in VW Group sales in Europe (+4.5%) and South America (+11.5%) helped offset a large portion of these losses.
- By brand, VW Group sales break down as follows: 4,730,000 Volkswagens, 1,623,551 Audis, 1,043,900 Skodas, 586,300 Seat- Cupras, 393,700 Volkswagen Commercial Vehicles, and 279,449 Porsches. The remainder is divided between Bentley, Lamborghini and the MAN and Scania heavy goods vehicles grouped in the Traton division.
- Among all these brands, only Skoda and Seat-Cupra are expected to see their sales increase in 2025 compared to 2024, by 12.7% for Skoda (mainly thanks to the Elroq) and by 5.1% for Seat-Cupra (mainly thanks to Cupra).
- The VW Group remains the world's second largest carmaker, equidistant between Toyota and Hyundai-Kia.
The Toyota Group sold 11.32 million vehicles in 2025
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The Toyota Group sold 11.32 million vehicles in 2025
- The Japanese Toyota Group (Toyota, Lexus, Daihatsu, Hino) sold 11,322,575 vehicles (passenger cars and light utility vehicles) worldwide in 2025, including 2,071,254 units in Japan and 9,251,321 units outside Japan, thus remaining the world's leading carmaker ahead of the Volkswagen Group (8,980,000 units) and Hyundai-Kia (7,250,000 units). This volume represents a 4.6% increase compared to 2024, when its global sales did not exceed 10,821,480 units. The number of F-HEVs is projected to reach 3.265 million units in 2025.
- This volume includes 9,654,576 Toyota brand vehicles, 882,231 Lexus brand vehicles (luxury subsidiary), 675,285 Daihatsu brand vehicles (mainly Kei-cars) and 110,483 Hino brand vehicles (commercial vehicles).
- Among the various regions where the carmaker is present, there are 3,285,605 sales in Asia outside Japan (including 1,780,396 units in China, the remainder being distributed mainly in India, Indonesia, Malaysia, Thailand, Philippines and Pakistan), 2,929,660 sales in North America, 1,182,551 sales in Europe, 600,891 sales in the Middle East, 472,049 sales in South America, 300,560 sales in Oceania (mainly Australia) and 264,228 sales in Africa (mainly South Africa).
- The Toyota Group announced that it produced 11,221,960 vehicles in 2025, consolidating its first place worldwide against its competitors. This volume is distributed as follows: 4,139,043 units produced in Japan and 7,082,917 produced outside Japan, including 3,144,680 in Asia excluding Japan, 2,241,631 in North America, 809,941 in Europe and 346,287 in South America.
PHEV sales reached 6.86 million units worldwide in 2025
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PHEV sales reached 6.86 million units worldwide in 2025
- Global sales of plug-in hybrid electric vehicles (PHEVs) reached 6.86 million units in 2025 (7.5% of the global market), compared to 6.44 million in 2024 (7.0% of the global market), representing a 6.7% increase. Overall, PHEV sales are almost half those of battery electric vehicles (BEVs) worldwide. It is worth noting that this relatively high sales volume of PHEVs is achieved while the future of PHEVs remains uncertain regarding the European Commission's 2035 targets, specifically whether or not they will be banned from the roads by that date. 5.23 million PHEVs were sold in China in 2025 (compared to 5.1 million in 2024), 1.27 million in Europe (compared to 0.95 million in 2024), 0.33 million in the USA (compared to 0.32 million in 2024) and 42,000 in Japan (compared to 64,000 in 2024).
- The trend observed in China is a rebound in PHEV sales after a collapse in demand in the first half of 2025. PHEV market share rose from 15% in the first half to 20% in the second half, with the full year falling precisely in the middle of these two figures, at 17.5% of the market. It is likely that PHEV sales growth will continue in 2026, reaching 20% of the market for the year.
- The trend observed in Europe (9.5% market share in 2025 compared to 7.5% in 2024) represents accelerated growth in 2025, following a period of stagnation in 2023 and 2024. Chinese PHEVs have undoubtedly played a leading role in reviving the European PHEV market. PHEV sales in Europe could exceed 10% market share by 2026.
- The trend observed in the USA and Japan is a stagnation of PHEV sales at a low level, well below 5% of the market.
The 20 largest global carmakers in 2025
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The 20 largest global carmakers in 2025
- Here are two graphs representing the top 20 global car carmakers according to the Western ranking (this ranking includes the production of non-Chinese models made by Chinese carmakers in China in the figures for non-Chinese carmakers).
- On the first graph representing the top 10 carmakers, the top seven positions remain unchanged. The Chinese group Geely appears in 2025 in eighth place, supplanting Honda and Suzuki. It should be noted that the top three carmakers, Toyota, Volkswagen and Hyundai-Kia, are now very far apart from each other, separated by two million vehicles.
- They are also very separate from the next seven carmakers which are very close to each other, since these carmakers are in a range of approximately 2 million vehicles.
- The second graph represents the 10 carmakers ranked from 11th to 20th place. Nissan, which has lost considerable influence in recent years, is 11th and is tending to close the gap with its pursuers. Chery is making a breakthrough and takes 12th place. BMW, Renault, Mercedes, and Changan are very close together. Tesla is slipping back in 2025 and is approaching Great Wall, Tata Motors, and SAIC (excluding joint ventures). These 10 carmakers are also in a range of approximately 2 million vehicles.
BEV sales reached 12.3 million units worldwide in 2025
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BEV sales reached 12.3 million units worldwide in 2025
- Global sales of battery electric vehicles (BEVs) reached 12.3 million units in 2025 (13.5% of the global market) – nearly one million units per month on average – compared to 10.36 million units in 2024 (11.5% of the global market). This volume represents an 18.7% increase compared to 2024. It is distributed across four main regions: China (8.40 million units compared to 7.04 million in 2024), Europe (30 countries = EU + UK + Switzerland + Norway) (2.58 million units compared to 1.99 million in 2024), the USA (1.27 million units compared to 1.27 million in 2024), and Japan (48,000 units compared to 56,000 in 2024).
- The trend observed in China is uninterrupted growth in BEV sales since 2020, to the point of representing 28% of total sales in this market for the entire year of 2025. However, BEV sales have accelerated in the last months of the year, approaching 35% of the market during this period. It is highly likely that BEV sales growth will continue in China in 2026, reaching between 30% and 33% of the market for the entire year.
- The trend observed in Europe is growth in BEV sales, which accelerated in the last months of 2025, thanks in particular to the arrival of small electric models (such as the Renault 5 E-Tech). This phenomenon is expected to intensify in 2026 with the arrival of new small electric models (notably those from the Volkswagen Group). BEVs could ultimately reach between 20% and 25% of the market for the entire year.
- The trend observed in the USA and Japan is a stagnation of BEV sales at a low level, between 5% and 10% of the US market in 2026 and significantly less than 5% in Japan.
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