Toyota and Suzuki could come together to form the world number one
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Toyota and Suzuki could come together to form the world number one
- Toyota announced that it was negotiating an alliance with its compatriot Suzuki, a “midgets” specialist, in a context of consolidation of the automotive industry in Japan (Mitsubishi was bought back 34% by Nissan in October).
Toyota and Suzuki have justified this joining process by the recent changes in the sector.
Toyota and Suzuki have justified this joining process by the recent changes in the sector.
- According to Inovev, the takeover of Mitsubishi by Nissan and the dynamism of the Volkswagen group could relegate the Toyota group (current perimeter – without Suzuki) from the first to the third place worldwide.
A rapprochement between Toyota and Suzuki would allow this group to take the first place worldwide.
Toyota sells 10 million vehicles a year and Suzuki 3 million, a total of 13 million vehicles per year. This group would overpass the Volkswagen and Renault-Nissan-Mitsubishi groups in terms of sales volume.
A rapprochement between Toyota and Suzuki would allow this group to take the first place worldwide.
Toyota sells 10 million vehicles a year and Suzuki 3 million, a total of 13 million vehicles per year. This group would overpass the Volkswagen and Renault-Nissan-Mitsubishi groups in terms of sales volume.
- By joining Suzuki, which has a dominant position in India (56% market share), Toyota can hope to gain strength in this country where it has not really taken off, and more generally in the emerging markets of Asia. Suzuki could also benefit from the commercial strength of Toyota, in addition to its hybrid or fuel cell technologies. Finally, this group will become the undisputed world leader of midgets, thanks to its two brands Suzuki and Daihatsu (a wholly owned subsidiary of Toyota since 2016). Nearly 2 million midgets of the two brands are sold each year in the world, mainly in India and Japan.
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The Japanese market of hybrid vehicles (HEV) in 2016
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The Japanese market of hybrid vehicles (HEV) in 2016
- With nearly one million HEVs (Hybrid Electric Vehicles) which will be sold in Japan in 2016, the Japanese market is still the world market for HEVs, far ahead of the US (just over 300,000 in 2016), Europe (a little over 200 000 in 2016) and China (less than 50 000 in 2016).
- This is explained by the fact that Toyota is promoting this type of engine since 1997 and applied it to most of its models, so that half of Toyota currently sold in Japan are HEVs, two thirds of HEVs sold in Japan are Toyota and HEVs account for a quarter of the Japanese market.
- In comparison, the market of BEV (Battery Electric Vehicles) and PHEVs (Plug-in Hybrid Electric Vehicles) is very low in Japan: only 30,000 sales in 2016.
- The Japanese market of HEVs had declined in 2015, but rose again in 2016, due to the renewal this year of the Toyota Prius which occupies a prominent place in Japan (23% of the HEV market).
- Five Toyota models are positioned in the top 10 hybrids in 2016.
The other five models in the Top 10, coming from Suzuki, Nissan and Honda brands are totally unknown in Europe and North America. These carmakers offer models specific to Japan, which represent a third of HEVs sales in Japan.
The other five models in the Top 10, coming from Suzuki, Nissan and Honda brands are totally unknown in Europe and North America. These carmakers offer models specific to Japan, which represent a third of HEVs sales in Japan.
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The European market of hybrid vehicles (HEV) in 2016
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The European market of hybrid vehicles (HEV) in 2016
- The European market of HEVs (Hybrid Electric Vehicles) has been declining for several years
(in the same way as the US market has), probably because part of potential customers turned directly toward PHEVs (Plug-in Hybrid Electric Vehicles) or BEVs (Battery Electric Vehicles).
(in the same way as the US market has), probably because part of potential customers turned directly toward PHEVs (Plug-in Hybrid Electric Vehicles) or BEVs (Battery Electric Vehicles).
- While in 2015 the market of electric vehicles (BEVs + PHEV) in Europe totaled 189,000 units (+ 80% compared to 2014) and it is likely to reach 227,000 units in 2016 (+ 20% compared to 2015), the market of HEVs fell 3% in 2015 and 2% in 2016.
It will barely exceed 200 000 units in 2016 against 220,000 in 2014.
It will barely exceed 200 000 units in 2016 against 220,000 in 2014.
- Thus in 2016, for the first time, the sales volume of electric vehicles (BEVs + PHEVs) will exceed that of HEVs.
The arrival of the new Hyundai Ioniq and Kia Niro onto the market could however reverse the trend in 2017.
The arrival of the new Hyundai Ioniq and Kia Niro onto the market could however reverse the trend in 2017.
- The European market of HEVs is dominated by the Toyota group, with 95% of sales in 2016.
The strategy of the Japanese group for Europe was indeed to promote at maximum this type of engine, rather than rely on diesel vehicles, PHEVs or BEVs. Three Toyota cars sold in Europe are now equipped with a hybrid engine.
The most popular models are the Yaris and Auris, which represent 60% of hybrid sales in Europe.
The strategy of the Japanese group for Europe was indeed to promote at maximum this type of engine, rather than rely on diesel vehicles, PHEVs or BEVs. Three Toyota cars sold in Europe are now equipped with a hybrid engine.
The most popular models are the Yaris and Auris, which represent 60% of hybrid sales in Europe.
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The global market of hybrid vehicles (HEV) in 2016
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The global market of hybrid vehicles (HEV) in 2016
- The global market of HEVs (Hybrid Electric Vehicles) experienced a small decline in 2015, but continued to grow in 2016, thanks to the launch of the next generation Toyota Prius. Indeed, the Prius by itself accounts for a quarter of sales of HEVs in the world and its life cycle has a strong impact on the total of HEVs sales. 410,000 HEV Prius will be sold in 2016 (excluding Prius C and Prius Plus) on a total of 1.65 million HEVs.
- The HEVs sales have doubled worldwide in six years between 2010 and 2016, from 0.85 to 1.65 million units, while at the same time global sales of all vehicles (including all motorizations) increased only 19%. In 2016, Japan accounted for 59% of the world market for HEVs, the US 19% and Europe 13%.
- By itself, the Toyota group accounts for over 70% of sales of hybrid vehicles globally, i.e. 1.2 million units in 2016.
Hyundai-Kia group will attempt to take an increasing share of the HEV market with Hyundai Ioniq and Kia Niro, as well as twenty new models of both brands to be launched by 2020.
Hyundai-Kia group will attempt to take an increasing share of the HEV market with Hyundai Ioniq and Kia Niro, as well as twenty new models of both brands to be launched by 2020.
- Compared with global sales of electric vehicles (BEV –Battery Electric Vehicles- and PHEVs - Plug-in Hybrid Vehicles), global sales of HEVs are still much higher but the gap between the two vehicle types decreases year by year: 2 7 times more in 2016 (1.65 million against 0.6 million), while in 2014 it was 5.7 times (1.65 million against 0.3 million).
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Mercedes and BMW disclosed their BEV development plan
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Mercedes and BMW disclosed their BEV development plan
- Mercedes and BMW presented their development plans for BEVs (Battery Electric Vehicles).
- Mercedes has announced the creation of a new range, EQ, solely dedicated to BEVs.
The carmaker’s aim with this range of BEVs is to develop an offer at the same price as the equivalent thermal models.
Mercedes plans to launch 10 different models of BEVs between 2020 and 2025. According to the carmaker, this BEV range should account for about 500,000 sales in 2025. Currently, Mercedes has only one BEV marketed under its own brand, the Electric Drive (ED) B-Class, of which 2 000 units were sold worldwide in the first half 2016.
It is to note that BEV models of Smart will not be included into the EQ range.
The carmaker’s aim with this range of BEVs is to develop an offer at the same price as the equivalent thermal models.
Mercedes plans to launch 10 different models of BEVs between 2020 and 2025. According to the carmaker, this BEV range should account for about 500,000 sales in 2025. Currently, Mercedes has only one BEV marketed under its own brand, the Electric Drive (ED) B-Class, of which 2 000 units were sold worldwide in the first half 2016.
It is to note that BEV models of Smart will not be included into the EQ range.
- BMW for its part intends to develop its range of electric vehicles with both BMW and Mini brands. The already sold i3 and i8
(10 000 units have been sold worldwide in the first half of 2016) will be backed by an electric Mini in 2019, an electric SUV X3 in 2020 and an electric i5 (midrange sedan) in 2021. Within five years, BMW will therefore have developed five different BEVs.
(10 000 units have been sold worldwide in the first half of 2016) will be backed by an electric Mini in 2019, an electric SUV X3 in 2020 and an electric i5 (midrange sedan) in 2021. Within five years, BMW will therefore have developed five different BEVs.
- Within five years, BMW will have five different BEV models in its range. The carmaker does not communicate on its side on sales forecast but stresses it will develop in parallel its range of PHEVs (Plug-in Hybrids Electric Vehicles) of which 10 000 units have been sold worldwide in the first half 2016.
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