Imports to Korea now exceed 11% of the market

- The Korean “cruise” market is around 1.2 million cars per year (to be compared to the French “cruise” market which is around 2 million cars per year).


- Imports of cars in Korea have always been very low compared to the overall market (less than 1% until 2000 and less than 5% until 2006) and compared to other major markets, such as Europe or the USA.


- In Asia (including China and Japan), imports remain historically very low.


- However since 2009, there is a sharp increase of imports in Korea (+5.2% in 2009, +7.4% in 2010, +8.7% in 2011 and +11.3% in 2012). In 2012, imports in Korea exceeded for the first time 11% of the market.


- Two-thirds of these imports come from German brands (BMW, Mercedes, Volkswagen, Audi, Porsche), which will represent at the end of 2012 a sales volume of around 90 000 units.


49-7

 


4 manufacturers make 75% of the Brazilian market

- The Brazilian market is historically very concentrated because four carmakers share 75% of the market:

Fiat = 24%
Volkswagen = 23%
GM = 19%
Ford = 9%

- Coming later, the two French carmakers (Renault and PSA) are in ambush behind the four leaders.


- The Japanese, Korean and Chinese carmakers are behind the French ones in term of market share.


- Finally, Premium manufacturers (BMW, Mercedes, Volvo) take a very marginal position.

 

49-8

 


Citroën postpones the future C5 launch

- Citroën should launch the third generation of the C5 in 2016 and not in 2014 as originally planned. This report is directly related to the PSA-GM agreement on future common platforms.


- Within the scope of the partnership between PSA Peugeot Citroën and General Motors, the next C5, Peugeot 508 and Opel Insignia should indeed be based on similar technical modules, which motivated the postponement.


- In 2014, Citroën will launch the DS-X crossover, whose size is similar to the Audi Q5’s or BMW X3’s. Primarily designed for the Chinese market, the DS-X will also be commercialised in Europe. It could be assembled in the Sochaux PSA Peugeot Citroën plant, on the same line as the Peugeot 3008 and Citroën DS5 and also be available in a Hybrid4 version.


49-5

 


Hyundai-Kia use more than 100% of its capacities


- Seung-Tack Kim, International manager of Hyundai announced that Hyundai and Kia plants run at over 100% of their capacities. The Korean group will produce 7.1 million vehicles in 2012 (versus 6.6 million in 2011) for a potential of... 7,000,000 (two teams).


- "We must therefore use overtime to meet the demand," precise M.Kim, adding that the group does not want overcapacity that may influence its sales prices.


- The Korean group prefers to add new teams in existing plants rather than building new plants, for economical and financial reasons.

 

49-9

 


Fiat has ambition to sell 500,000 cars in China in 2015


- Fiat, which has finalised a JV with GAC (Guangqi Automotive Corporation) last year, has ambition to sell 500 000 cars in China in 2015.


- The Viaggio model (based on the Dodge Dart, and therefore on the Alfa Giulietta) knows indeed a success going beyond manufacturer’s expectations (15 000 sales after six months on the market).


- The objective of 500 000 sales in 2015 will be however difficult to reach. It is to be noted that it took three years to other carmakers ( in particular Volkswagen, GM, Hyundai, Nissan, Toyota or Honda) to reach such a volume.


- Fiat comes last in a highly competitive and very crowded market.


49-6

 


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