Volkswagen Group sold 9.03 million vehicles in 2024
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Volkswagen Group sold 9.03 million vehicles in 2024
- The Volkswagen Group (Volkswagen, Audi, Skoda, Seat, Cupra, Porsche, Bentley, Lamborghini) sold 9.03 million vehicles worldwide in 2024, representing a decrease of 2.3% compared to 2023. The share of battery electric vehicles (BEVs) in its deliveries did not exceed 8.25% (744,800 units, down 3.4% compared to 2023), attributable to the end of subsidies in Germany…it is still a long road before the carmaker may become battery electric in 2030 or even 2035. The six best-selling BEVs in 2024 were the Volkswagen ID4/ID5 (182,000 units), Volkswagen ID3 (149,100 units), Audi Q4 E- Tron (107,700 units), Skoda Enyaq (79 500 units), Cupra Born (41,800 units) and Volkswagen ID7 (40,100 units). It should be noted that the Volkswagen group also sold 270,000 plug-in hybrid vehicles in 2024, up 5% compared to 2023.
- The group's sales growth in North America (+6%) and South America (+15%) was offset by stable deliveries in Europe (-0.1%) and a sharp decline in China (-10%) where the Volkswagen group only occupies 10% of the market in 2024 compared to 14% in 2021 and 19% in 2019.
- By brand, Volkswagen sold 5,205,200 vehicles last year (-1.3% compared to 2023), Audi sold 1,671,200 (-11.8% compared to 2023), Skoda 926,600 (+6.9% compared to 2023), Seat- Cupra 558,200 (+7.5% compared to 2023), Porsche 310,700 (-3.0% compared to 2023), Lamborghini 10,700 (+5.7% compared to 2023) and Bentley 10,600 (-21.5% compared to 2023). The Traton heavy-duty branch sold 334,200 vehicles (-1.2% compared to 2023). Globally, the Volkswagen Group remains in second place behind the Toyota Group and ahead of Hyundai-Kia.
The number of Full-HEVs in Europe, China, the USA and Japan in 2024
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The number of Full-HEVs in Europe, China, the USA and Japan in 2024
- The volume of HEVs sold worldwide in 2024 approaches 5 million units for the first time, at 4,873,549, up 17.7% compared to 2023 , thanks to increasing demand in all regions. Let’s remind that in 2015, the volume of HEVs sold worldwide did not exceed 1,437,000 units, before gradually reaching 1,974,000 units in 2017, 2,193,000 in 2019, 2,817,000 in 2021 and 4,140,000 in 2023.
- In this HEV market, Japan remains the world's leading market in 2024, as in previous years, with 1,292,633 sales in 2024, compared to 1,262,277 in 2023 and 905,968 in 2022. It explains why battery electric vehicles (BEV) and plug-in hybrid (PHEV) do not succeed in Japan. It will be all the more difficult to switch the volume from HEVs to BEVs and PHEVs, as the tradition has been anchored for several decades.
- The USA is in second place behind Japan , with 1,538,745 HEVs sold in 2024, compared to 1,175,459 in 2023 and 758,120 in 2022. In 2024, the market share of HEVs sold in the USA reaches 9.6% compared to 7.6% in 2023 and 5.4% in 2022.
- Europe is in third place behind Japan and the USA , with 1,210,626 HEVs sold in 2024, compared to 948,745 in 2023 and 828,333 in 2022. As a result, the HEV market share in Europe reaches 9.3% in 2024 compared to 7.4% in 2023 and 7.3% in 2022.
- China remains a minor playerin the HEV market, with 831,545 sales in 2024 compared to 754,242 in 2023 and 748,202 in 2022. The HEV sales growth in China is low. In 2024, the market share of HEVs sold in China thus remains stable at 3% of the market.
The number of BEVs in Europe, China, USA and Japan in 2024
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The number of BEVs in Europe, China, USA and Japan in 2024
- The volume of BEVs sold worldwide in 2024 exceeded 10 million units for the first time, at 10,355,391, up 9.6% compared to 2023. Let’s remind that in 2015, the volume of BEVs sold worldwide did not exceed 285,000 units, before gradually reaching 715,000 units in 2017, 1,445,000 in 2019, 4,470,000 in 2021 and 9,450,000 in 2023.
- In this growing BEV market, China is consolidating its lead over other countries , with 7,037,467 sales in 2024 compared to 6,132,487 in 2023 and 5,029,207 in 2022. The BEV sales growth in China is uninterrupted. In 2024, the market share of BEVs sold in China reaches 25.5% compared to 23.5% in 2023 and 21.5% in 2022.
- Europe is in second place behind China, with 1,993,102 BEVs sold in 2024, compared to 2,009,372in 2023 and 1,575,079 in 2022. BEV sales growth in Europe was hampered in 2024 by the end of subsidies in Germany. As a result, the BEV market share in Europe remains stable 16% in 2024 vs 2023.
- The US ranks third behind China and Europe, with 1,270,598 BEVs sold in 2024, compared to 1,194,215 in 2023 and 811,083 in 2022. Today, the market share of BEVs sold in the US reaches 8% compared to 7.7% in 2023 and 5.8% in 2022.
- Japan remains far behind, with only 54,224 BEVs sold in 2024, compared to 86,762 in 2023 and 54,105 in 2022. This technology is far from becoming developed in this country. The market share of BEVs sold in Japan has thus fallen to 1.4% in 2024 compared to 2.2% in 2023 and 1.6% in 2022.
The number of PHEVs in Europe, China, the USA and Japan in 2024
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The number of PHEVs in Europe, China, the USA and Japan in 2024
- The volume of PHEVs sold worldwide in 2024 exceeded 6 million units for the first time, at 6,435,125, up 58.4% compared to 2023, thanks to exponential demand in China. Let’s remind that in 2015, the volume of PHEVs sold worldwide did not exceed 160,000 units, before gradually reaching 345,000 units in 2017, 525,000 in 2019, 1,830,000 in 2021 and 4,065,000 in 2023.
- In this growing PHEV market, China is consolidating its lead over other countries, with 5,103,379 sales in 2024 compared to 2,735,656 in 2023 and 1,530,479 in 2022. The growth in PHEV sales in China is exponential. In 2024, the market share of PHEVs sold in China reaches 18.5% compared to 10.7% in 2023 and 6.5% in 2022.
- Europe is in second place behind China, with 952,058 PHEVs sold in 2024, compared to 987,231 in 2023 and 1,013,827 in 2022. The decline in PHEV sales in Europe has been effective since 2021. As a result, the market share of PHEVs in Europe returns to 7.3% in 2024 compared to 7.7% in 2023 and 9% in 2022.
- The US ranks third behind China and Europe , with 315,997 PHEVs sold in 2024, compared to 287,667 in 2023 and 189,486 in 2022. In 2024, the market share of PHEVs sold in the US reaches 2% compared to 1.8% in 2023 and 1.4% in 2022.
- Japan remains far behind, with only 63,691 PHEVs sold in 2024, compared to 51,870 in 2023 and 37,536 in 2022. This type of engine is clearly in competition with HEVs in this country: the market share of PHEVs sold in Japan does not exceed 1.7% in 2024 compared to 1.3% in 2023 and 1.1% in 2022.
BEVs to account for 26% of Chinese market by 2024
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BEVs to account for 26% of Chinese market by 2024
- Sales of battery electric passenger cars (BEVs) continued to grow in China in 2024. From 5% of the Chinese market in 2020, they rose to 13% of the market in 2021, 21% in 2022, 24% in 2023 and 26% in 2024. China is thus consolidating its lead over other countries in terms of battery electric cars, since in Europe (30 countries: EU + United Kingdom + Switzerland + Norway), the share of BEV sales did not exceed 16% last year, and in the United States it did not exceed 8%. In Japan, it did not exceed 2% market share.
- In volume, BEV sales represent 7,037,467 units compared to 6,132,487 in 2023 in a market of 27.5 million passenger vehicles, up 5.8% compared to 2023. The strongest growth in China, however, are plug-in hybrid engines (PHEV), with a market share reaching 19% in 2024, compared to 11% in 2023 and 7% in 2022. In volume, PHEVs represent 5,103,379 units in 2024 compared to 2,735,656 in 2023.
- One carmaker has emerged exponentially during the rapid and significant development of BEV and PHEV sales in China, thanks to a range well adapted to demand. This is BYD, which has captured a quarter of the Chinese BEV market and half of the Chinese PHEV market. BYD has thus sold 1,750,000 BEVs + 2,500,000 PHEVs in 2024, or 4,250,000 vehicles, becoming the sixth largest car carmaker in the world last year.
- Full-hybrid (HEV) engines have little success in China, since they only represent 3% of the Chinese market in 2024, as in the previous two years. At the same time, gasoline, diesel and mild-hybrid (MHEV) engines are losing a lot of influence, going from 82% of the Chinese market in 2021 to 62% in 2023 and 52% in 2024.