Inovev forecasts 500,000 units a year of the new Honda Civic
Honda has unveiled the eleventh generation of its C-segment sedan, the Civic, which now reaches 4.55m in length (longer by 3 cm and lower by 3 cm than the old generation), making it one of the longest cars in its segment. The Civic has been one of the brand's two best-selling models for many years (the second being the CRV), which is why its replacement remains crucial.

Produced in seven different countries (mainly in China – for the Chinese market – and in Canada – for the North American market), the Civic saw its production cease in the United Kingdom and Turkey last summer, due in particular to sales which have become rarer from year to year in Europe. The Civic's steady increase in size may not have had the desired effect, especially as the model is getting closer and closer to the Honda Accord marketed in North America, which saw its sales drop by half since 2005. The success of Honda SUVs has undoubtedly caused sales of the Honda Accord and Civic sedans to plummet.

The production volume of the Civic has thus fallen from 765,000 units in 2018 to 620,000 in 2020 and 445,000 in 2021, one of the lowest figures of the decade. The new generation will have to relaunch the career of the model.

The new Civic adopts the hybrid engine of the HRV and CRV on the basis of the 2.0-litre petrol engine. No battery electric version scheduled by 2025. Inovev is counting on 500,000 units per year of the new Civic, this model not being able to return to its former levels, due to competition from SUVs and ever higher prices which could put off a part of the customers.


 
    
 

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Inovev forecasts 50,000 units per year of the new Hyundai Ioniq 6
Unveiled a year and a half after the Ioniq 5 sedan, the large sedan Hyundai Ioniq 6 now represents the top of the range of battery electric cars from the Korean carmaker. Unlike most carmakers who seek to give their products an identifiable design resemblance, Hyundai gives to each model of the Ioniq range its own style. The Ioniq 6 takes the concept even further, becoming the antithesis of the Ioniq 5. The right-angle styling of the Ioniq 5 gives way to a “bubbling" style on the Ioniq 6, getting close to the style of the Mercedes EQE and EQS. The Ioniq 6 takes up the principles of the "Streamliner" design of the 1930s, which was used at the time on locomotives and then on automobiles.

Based on the e-GMP platform used by both Hyundai and Kia, the Ioniq 6 stretches 4.85m in length, a size comparable to a Mercedes E-Class, halfway between a Tesla Model 3 and a Tesla Model S.

The battery mounted on the Ioniq 6 would be 58 kWh or 77.5 kWh, which seems a bit weak for a high-end model of this size. A Mercedes EQE for example has a 90 kWh battery. Despite this, Hyundai announces a range of 500 km for the Ioniq 6, thanks to the aerodynamic design, in contrary of the Ioniq 7, which will be a large SUV with a very square style, closer to a Volvo XC90 than of an Ioniq 6.

The Ioniq 6 will be produced in Korea like all Ioniq models. Inovev expects 50,000 units per year, compared to the 75,000 units per year of the Ioniq 5 (67,000 units sold in 2021) which does not compete the Ioniq (48,000 units sold in 2021).


 
    
 

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Inovev forecasts 75,000 units per year of the new Volkswagen Amarok pickup
Recent industrial agreements between Ford and Volkswagen have notably led to the launch of a new generation of the Ford Transit Connect van based on the new Volkswagen Caddy, this van now being produced by Volkswagen in Poland (Poznan) and no longer by Ford in Spain (Valencia). These agreements will also enable the launch of new Ford electric vehicles based on Volkswagen's MEB platform from 2023. For Volkswagen, it allows the carmaker to give a replacement to its Amarok pickup, which was sold at more than 800,000 units since 2009.

Produced in Argentina but also in Germany, the Amarok pick-up had surfed on the short fashion of pick-ups in Europe driven by the Toyota Hilux and Nissan Navara, but the collapse of pick-up sales in Europe had caused the end of the Amarok on the German assembly lines (Hanover).

With a sales volume of 75,000 units per year on average, Volkswagen did not want to create a new pick-up from a scratch but use the platform, body and engines of the Ford Ranger pick-up. This one is a worldwide success with more than 3.1 million sales since 2009 (4 times more than the Amarok).

The new Volkswagen Amarok will therefore no longer be produced in Hanover (Germany) but in Silverton (South Africa) in Ford plant, alongside the Ford Ranger which is also produced in Thailand, Argentina and the United States. Inovev is forecasting 75,000 units per year of the new Amarok, which will boost activity at the Silverton site, but the prospects for marketing this model in the United States remain practically low.


 
    
 

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MG expands its European line-up with the MG 4
MG (a former British brand that has become a subsidiary of the Chinese group SAIC) has just presented its new MG 4 model, a battery electric C-segment crossover for the European market, in addition to the Chinese market where it is marketed under the name of Mulan. In Europe, this is the fourth battery electric model marketed by the brand, after the ZS (B-segment), MG 5 (C- segment) and Marvel (C-segment). MG is surfing on its growth in Europe as this brand is the most popular Chinese brand there (if we put aside Volvo, which is a Swedish brand under Chinese control). Remember that all MGs sold in Europe come from China.

In the first five months of 2022, MG sold 35,000 cars in Europe out of a total of 58,000 Chinese cars sold on this continent. MG thus monopolizes 60% of Chinese car sales in Europe, thus demonstrating its dynamism against the 12 other Chinese brands present on the continent. This dynamism is based on its past as a British brand as sales in the United Kingdom alone represent 20,000 units, i.e. more than half of its European sales.

The MG 4 is in the same segment as the Volkswagen ID3, Renault Megane E-Tech and Nissan Leaf. 4.29 m long, 1.84 m wide and 1.50 m high, the MG 4 is based on the MSP (Modular Scalable Platform) platform used by the battery electric models of the SAIC group, including the MGs, the Roewe and the Maxus. The MG 4 is equipped with a 54 kWh or 64 kWh battery, combined with a 170 hp or 204 hp engine, which allows a range from 350 km to 450 km on the WLTP cycle depending on the battery. The price of the MG 4 would be 30,000 euros.


 
    
 

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The Korean automotive market by segments and by body types
The Korean passenger car market fell by 9.3% in 2021 compared to 2020. The year 2022 will not bring any improvement as in the first five months, the volume of the passenger car (PC) market is in decline of 11.7% compared to the first five months of 2021.

By segment, the D-segment remains the main segment of the Korean market, with 46% of registrations in the country, driven by the success of the Hyundai Sonata and its derivatives (including SUVs), as well as its successors. Nearly one in two cars sold in Korea is therefore D-segment.

The C-segment represents 28% of the Korean market, at a stable level for ten years.

The E-segment continues to progress and today reaches 17% of sales, showing a certain gentrification of the clientele, in particular those attracted by imported German cars.

The A-segment is in parallel in free fall, at 7% of the market, its sales having been divided by two years ten years.

Finally, the B and F segments only 1% each, which demonstrates that B-segment B practically does not exist in Korea.

By body, SUVs have made a spectacular breakthrough over the past ten years, rising from 20% of the Korean market in 2012 to 47% in 2021, thus supplanting sedans (46%) for the first time. MPVs represent 7% of the market in 2021.


 
    
 

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