Premium brands now represent 10% of global sales
- 说明
Premium brands now represent 10% of global sales
- The top three markets for premium brands in the world are China (3 million sales in 2021), Europe (2.5 million units) and the USA (2 million units). These brands now represent 10% of global sales.
- BMW is the premium brand leader in these three markets in 2021 (1.67 million sales combined). It accounts for 770,000 sales in China, 600,000 sales in Europe and 300,000 sales in the USA.
- The Mercedes brand (1.5 million sales in these 3 markets) is second on the Chinese and European markets, with 700,000 sales and 550,000 sales respectively. In the US, it is only fourth, with 257,000 sales.
- Audi (1.35 million sales) is fifth in the USA (183,000 sales), but third in China (640,000 sales) and third in Europe (523,000 sales).
- Tesla (650,000 sales) sells as much as Lexus in the USA (280,000 sales), and its sales volume is almost comparable in China (240,000 sales) where it is in fourth position behind BMW, Mercedes and Audi. In Europe, Tesla is fifth (130,000 sales).
- Volvo (515,000 sales) is sixth in the USA (115,000 sales) and seventh in China (155,000 sales), but fourth in Europe (245,000 sales). Lexus achieves 280,000 sales in the United States, but its sales figures in Europe and China are very modest.
- The American brands Cadillac and Lincoln are present only in the USA and China. Cadillac sells 215,000 cars in China and 110,000 in the US, while Lincoln sells 80,000 cars in China and 80,000 cars in the US.
- Behind are Porsche, Land Rover, Jaguar, Lynk & Co, Infiniti, Genesis, Acura, Lancia and Alfa-Romeo, which represent a lower volume in the three studied markets.
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BAIC ends the production of Borgward
- 说明
BAIC ends the production of Borgward
- The German carmaker Borgward experienced a period of relative prosperity in the 1950s as it managed to outstrip its competitors Auto-Union, Ford and Mercedes in terms of production volume. Due to economic and financial negligence, Borgward went bankrupt in 1961 and its founder, much affected by this failure, disappeared in 1963.
- After long negotiations in the 2000s with the Chinese group BAIC, the founder's grandson agreed to relaunch the brand with the support of the Chinese carmaker and the study of new models branded Borgward was carried out until the presentation of the BX7 SUV in 2015, BX5 in 2016 and BX3 in 2017.
- These thermal engine models have unfortunately not succeeded on the Chinese market, as 30,015 units were sold in 2016, 44,380 in 2017, 32,922 in 2018, 54,547 in 2019 and only 8,721 in 2020 and 3,612 in 2021. A total of 174,197 units were sold between 2016 and 2021. Borgward production was stopped this year.
- The ambition to sell several hundred thousand units per year and to build a factory in Germany, near the historic birthplace of the brand (Bremen) for European demand has been abandoned. The BAIC group, itself in great difficulty on the Chinese market, has chosen not to pursue the development of a Borgward range and to interrupt the marketing of these models, while new Chinese brands appear on this market, mainly battery electric models (BEVs).
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In 2021, production in Great Britain has fallen almost to Italy's level
- 说明
In 2021, production in Great Britain has fallen almost to Italy's level
- Great Britain was the first automobile producer country in Europe during the years 1945-1955, then the second country behind Germany between 1956 and 1960 and between 1963 and 1965, then the third country behind France and then finally the fourth country behind Spain. The share of the British automobile industry has been steadily declining since the 1950s, and the collapse of the British Leyland group in the 1980s destroyed much of the industry. The arrival of Japanese carmakers on British soil only partially offset the disintegration of the British Leyland group.
- Since the Brexit vote in 2016 (Great Britain's exit from the European Union), the British automotive industry is going through a new crisis, as its production volume has gradually decreased from 1.8 million units in 2016 to 950,000 in 2021. A drop of nearly 50%.
- The Japanese carmaker Honda closed its plant in Swindon in 2021, and this closure follows a long list of closures including those of Longbridge (Rover), Dagenham (Ford), Southampton (Ford) and Ryton (Peugeot) from the beginning of the 2000s. The Stellantis plants in Luton and Ellesmere Port have seen their capacities cut in half. And now we learn that Jaguar is put into hibernation until 2025, causing the Castle Bromwich factory to close.
- In 2021, production in Great Britain has fallen almost to Italy's level and the forecast for 2022-2025 are not optimistic. Italy could overtake Great Britain in terms of production in the next few years.
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阅读全文... In 2021, production in Great Britain has fallen almost to Italy's level
Japanese carmakers produce only 33% of their cars in Japan
- 说明
Japanese carmakers produce only 33% of their cars in Japan
- Japanese carmakers have grown a lot in the world since 2005, despite the arrival of Chinese carmakers who - admittedly - have entered the Chinese market rather than the international market, at least for now.
- The production of Japanese carmakers has thus increased from 20 million vehicles in 2005 to nearly 30 million in 2018, representing an increase of 45% in 13 years, while the production of Chinese carmakers (excluding joint ventures) increased at the same time from 3 million to almost 9 million vehicles.
- Japanese carmakers themselves have greatly developed in China, in response to demand from local customers, increasing from 900,000 units to 4.5 million in 18 years. In total, the production volume of Japanese carmakers in China now represents more than half of the volume produced outside Japan, against less than 10% in 2005. In 2021, Japanese carmakers produced 4.5 million vehicles in China against 7.5 million in Japan.
- And this production outside Japan now represents 67% of the global production of Japanese carmakers, against 47% in 2005. This production volume has thus increased from 10 million units in 2005 to 15 million in 2021, while production in Japan remained stable over the period.
- On the other hand, the production of Japanese carmakers fell in the USA, going from 3.5 million units in 2005 to 2.8 million in 2021. It also fell in Europe, from 1.5 million units in 2005 to 1 million in 2021.
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阅读全文... Japanese carmakers produce only 33% of their cars in Japan
Are the SUVs surpassing the sedans in the B segment in Europe?
- 说明
Are the SUVs surpassing the sedans in the B segment in Europe?
B-segment SUVs have grown a lot in recent years to complement the SUV offering. It is especially the case in Europe as B-segment SUVs have some success, grabbing a lot on the B-segment sedans market. Are the SUVs dethroning the sedans from the main carmakers in Europe? To answer this question, Inovev listed the ten best-selling B-segment sedans in Europe and compared them to the sales volume of SUVs from the same segment within the same brands.
- Ford: The Puma SUV is sold more than the Fiesta, but both models saw their sales fall in the second half of the year.
- Peugeot: The 2008 SUV is sold as much as the 208, but seems to gain the advantage from October.
- Opel: The Mokka SUV has come a long way since its launch and is getting closer to the sales level of the Corsa.
- Renault: The Captur SUV sales volume is little less than the Clio, but is very closed in July-August.
- Volkswagen: The T-Cross SUV sales volume is a little less than the Polo, with a gap between the two models being regular.
- Skoda: The Kamiq SUV is sold as much as the Fabia, but the Fabia takes over from September (new generation).
- Seat: Seat is one of the few brands where the SUV (Arona) is more sold than the equivalent sedan (Ibiza).
- Citroën: The C3 Aircross SUV is quite far ahead of the C3 sedan here.
- Fiat: As for Citroën, the SUV 500X is far behind the sedan 500.
- Mini: As for Citroën and Fiat, the Countryman SUV is quite far behind the Mini sedan.
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阅读全文... Are the SUVs surpassing the sedans in the B segment in Europe?